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Fragrance and personal care

YSL Beauty adds to party guest list in interactive social effort

April 24, 2017

Staz Lindes for YSL Beauty

 

By Jen King

YSL Beauty is leveraging user behavior by encouraging its Instagram community to “tag a friend” to expand the reach of its latest social media campaign.

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  1. Louis Vuitton announces Regeneration 2030
  2. Cartier, The King’s Foundation create fellowship for fine watchmakers
  3. De Beers supports Desert Diamonds with bridal addition
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  6. American Express cardmember spend up 25pc with improved customer experience
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Schiaparelli begins Harrods takeover
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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