Luxury Daily, May 1, 2017 – Customer experience should be at center of brand innovation strategies: report

Your Message Subject or Title

World’s leading luxury business publication

May 1, 2017

Read more on luxurydaily.com

$12 FOR 12 WEEKS INTRODUCTORY OFFER SUBSCRIBE NOW

Retail

Customer experience should be at center of brand innovation strategies: report

While there are many ways that brands can drive innovation, the common theme among them all is that they are focused on improving customer experience.

Entire article

Media/publishing

Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

Entire article

Marketing

The cautionary tale of the Fyre Festival fiasco

During what was supposed to be three days of luxury in the Bahamas, the inaugural weekend of Fyre Festival April 27-30 turned into chaos as attendees were left stranded on the island with little food, entertainment or guidance as they desperately tried to leave.

Entire article

Marketing

Agenda totally updated. Find out how Lamborghini and Crystal are wooing Gens X, Y and Z. Daylong event offers in-depth insights, research and analysis from luxury experts on younger affluents who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.

Entire article

Travel and hospitality

Sustainability is now driving travelers’ decisions: AIG

Sustainability in travel has surpassed being just a trendy benefit when it comes to staying at a luxury hotel or resort, and now directly affects booking decision-making.

Entire article

Marketing

FT Business of Luxury Summit 2017 to appraise luxury via craftsmanship lens

Financial Times is taking its annual FT Business of Luxury Summit back to Europe to explore the material world of craftsmanship, manufacture and the new markets.

Entire article

Retail

Mobile can lead luxury brands to more personalized customer experiences: report

One of the top priorities for retailers this year will be identifying customers and delivering unique, personalized experiences based on that identification, according to a new report from Boston Retail Partners.

Entire article

Travel and hospitality

HNA solidifies segmentation in aviation with online hub

HNA General Aviation is making all forms of flight travel more accessible for affluent consumers through an online network.

Entire article

Blog

Top 5 brand moments from last week

Film is still a strong tool for luxury brands in their ongoing attempt to appeal to affluent consumers, whether that be partnering with Hollywood or creating their own.

Entire article

News briefs

Tiffany, Gucci, Oscar de la Renta, Breitling, Miu Miu and Safilo – Live news

Luxury Daily's live news from April 28 - Tiffany leverages Town & Country’s May issue for campaign visibility; Gucci transports viewers to dance floor’s center in debut VR effort; Oscar de la Renta Pediatric Center to offer Dominican children no-cost healthcare; CVC Capital Partners acquires majority stake in Breitling; Miu Miu examines photography’s transformation in friendship snapshots; Dior, Elie Saab and Jimmy Choo eyewear to launch in Iran.

Entire article

News briefs

Barneys New York, China, mansions and Goop – News briefs

Today in luxury marketing - Window dressing the Barneys way — fearlessly; China gifts luxury a reprieve; New York's last Gilded Age mansion is for sale; Gwyneth Paltrow launches Goop as glossy Condé Nast magazine.

Entire article

Columns

End of keywords. Enter visual search

Shopping for clothing, handbags, shoes and jewelry has moved online faster than retailers have been able to adapt to the change.

Entire article

Read all the news on luxurydaily.com | Subscribe | Search

News tips: news@napean.com
Advertising: ads@napean.com
Customer Service: help@luxurydaily.com

Luxury Daily is published each business day. Thank you for reading us. Your feedback is welcome. Please click here to unsubscribe.

Scroll below to see newsletter