Luxury Daily, May 26, 2017 – Influencer posts are 8 times more popular than brand posts in China: L2

Your Message Subject or Title

World’s leading luxury business publication

May 26, 2017

Read more on luxurydaily.com

$12 FOR 12 WEEKS INTRODUCTORY OFFER SUBSCRIBE NOW

Retail

Influencer posts are 8 times more popular than brand posts in China: L2 FREE

Luxury brands experimenting with WeChat's commerce model rose from 3 percent to 10 percent from the year-ago, suggesting that the sector is beginning to have better understanding of the Chinese commercial ecosystem.

Entire article

Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

Entire article

Retail

Moda Operandi’s app update brings boutique experience to mobile FREE

Online retailer Moda Operandi relaunched its mobile application, debuting a new design meant to make the online process as high-quality as the products being purchased.

Entire article

Fragrance and personal care

Estée Lauder streamlines beauty shopping through AR-enhanced browsing FREE

Beauty marketer Estée Lauder is helping consumers visualize its cosmetics on their own faces through a personalized try-on experience.

Entire article

Marketing

Luxury descends on Cannes to debut products, host star-studded soirees FREE

Luxury brands of all stripes are descending on the 2017 Cannes International Film Festival to partake in the French city's fittingly chic atmosphere.

Entire article

Automotive

Bentley adapts to evolving behavior, but keeps luxury experience FREE

British automaker Bentley is working to fill its customers’ needs beyond purchasing vehicles with a new innovative piece of technology.

Entire article

Food and beverage

Chandon shows off how it actively listens to Champagne drinkers FREE

LVMH-owned Chandon is answering the most queried searches from consumers in the United States with a special video series.

Entire article

Automotive

Millennials become important asset to the luxury auto market: report FREE

Millennials as a whole are more interested in luxury automobiles compared to past generations, which makes the group vital to these brands as the individuals come of age and enter the car buying market.

Entire article

News briefs

Bulgari, Belstaff, Swiss watch exports, Childrensalon, Porsche and LVMH – Live news FREE

Luxury Daily's live news from May 25 - Bulgari extends Bella Hadid relationship to fragrance pillar; Belstaff debuts Made in Japan sunglass line; Swiss watch export’s April contraction less severe than expected; Childrensalon shortens purchase path to 2-click Instagram process; Porsche produces its 1 millionth 911 model; LVMH whittles down tech finalists from more than 500 submissions.

Entire article

News briefs

Neiman Marcus, jewelers, US fashion designers and BFC Fashion Trust – News briefs FREE

Today in luxury marketing - Neiman Marcus: A belle at the ball still waiting; Luxury jewelers lose sparkle for investors; For American fashion, a changing of the guard; British Fashion Council ups its trust support.

Entire article

Columns

Apparel: What bricks-and-mortar retailers and ecommerce players can learn from each other FREE

Where bricks-and-mortar stores have typically stood out compared to ecommerce is in the enjoyment of shopping, and taking something home that actually fits.

Entire article

Read all the news on luxurydaily.com | Subscribe | Search

News tips: news@napean.com
Advertising: ads@napean.com
Customer Service: help@luxurydaily.com

Luxury Daily is published each business day. Thank you for reading us. Your feedback is welcome. Please click here to unsubscribe.

Scroll below to see newsletter