Fragrance and personal care
June 12, 2017
Guerlain is active in protecting biodiversity and bees. Image credit: Guerlain
By Jen King
French perfumer Guerlain is building awareness of the plight faced by its brand motif, the bee, through a long-term plan to protect biodiversity.
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","iv":"80845e7468cafc72680ee2439b3a9d89","s":"d491a240aebfdd3a"}
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