Fragrance and personal care
June 12, 2017
Guerlain is active in protecting biodiversity and bees. Image credit: Guerlain
By Jen King
French perfumer Guerlain is building awareness of the plight faced by its brand motif, the bee, through a long-term plan to protect biodiversity.
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","iv":"c2f930c08a832de6b12762f72cf58b91","s":"51afaf0ddc653c74"}
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