Food and beverage
June 13, 2017
Johnnie Walker Blue Label is part of Diageo Reserve
By Staff reports
Spirits distributor Diageo is looking to forge a more emotional connection with consumers over its upscale Reserve portfolio through the creation of a new position.
{"ct":"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","iv":"a9fc88857422a097f7c7ddaf49d4a850","s":"c0fdf366e0367e71"}
Share your thoughts. Click here