Food and beverage
June 13, 2017
Johnnie Walker Blue Label is part of Diageo Reserve
By Staff reports
Spirits distributor Diageo is looking to forge a more emotional connection with consumers over its upscale Reserve portfolio through the creation of a new position.
{"ct":"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","iv":"26d96b5dfb6c1c301fe923b9285c924e","s":"01b883935424aa65"}
Share your thoughts. Click here