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Food and beverage

Diageo Reserve taps bartender as cocktail, craftsmanship advocate

June 13, 2017

Johnnie Walker Blue Label is part of Diageo Reserve

 

By Staff reports

Spirits distributor Diageo is looking to forge a more emotional connection with consumers over its upscale Reserve portfolio through the creation of a new position.

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  1. Mandarin Oriental hosts charity gala in London
  2. 2019 luxury spend expected to grow highest in UK
  3. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  4. Burberry transforms customer experiences through digital innovation
  5. Dior explores the craft of Sauvage in new campaign
  6. Dior takes a step towards film with latest perfume ad
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Luxury Unfiltered: The mistake the luxury industry is making with AI
  9. Rimowa debuts ‘new era’ of Never Still campaign
  10. Luxury powerhouses are not just betting on Chinese shoppers, they are investing in Chinese talent
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