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Food and beverage

Diageo Reserve taps bartender as cocktail, craftsmanship advocate

June 13, 2017

Johnnie Walker Blue Label is part of Diageo Reserve

 

By Staff reports

Spirits distributor Diageo is looking to forge a more emotional connection with consumers over its upscale Reserve portfolio through the creation of a new position.

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  1. Fondation Cartier finds new home base in Paris
  2. Porsche drives innovation, all-electric Macan forward with Olympian Eileen Gu
  3. S.T. Dupont x Casablanca Mosaic collection goes live
  4. The 1916 Company embarks on ‘Icons of Time’ tour
  5. Dunhill announces Frieze Master Talks 2024 program
  6. Luxury Unfiltered: Why training is the key to client-centric success
  7. Off the Cuff: A Q&A with House of Hunt's Holly Hunt
  8. Stella McCartney flips pop culture moment into climate message
  9. US contains highest global centimillionaire concentration: Henley & Partners
  10. Rolls-Royce pulls director of design from BMW Group
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