Luxury Daily
The authority in luxury news.
Dec. 19, 2025
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Lamborghini heads to French Alps for women-led driving series
  10. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Zegna attempts digital conquest with mystery allure

May 3, 2011

Are you in?

 

By Rachel Lamb

Italian clothier Ermenegildo Zegna is attempting to pique consumers’ interest with a mystery microsite, Facebook posts and emails, but some experts are thinking that this confusing strategy is more slump than savvy.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Lamborghini heads to French Alps for women-led driving series
  10. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
VIDEOS
More Videos

MORE IN Internet
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience



RECENT ARTICLES
Laura Burdese to succeed Bulgari CEO
Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal

US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership