Luxury Daily
World’s leading luxury business publication
May 26, 2019
  1. Burberry brings Monogram collection to Saks with takeover
  2. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  3. Giambattista Valli brings couture perspective to more consumers with H&M
  4. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  5. Saks acts as cornerstone of Houston Galleria's $250M transformation
  6. Segmenting millennials allows for more appropriate marketing strategies
  7. Giorgio Armani asks brand loyalists to share legacy
  8. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  9. Luxury online retail market to reach $41.8B by 2019: report
  10. China to surpass US as world’s largest retail market by 2018: A.T. Kearney
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Mobile

Mobile apps can be customer acquisition tools: experts

May 3, 2011

Mobile apps can help acquire new customers

 

By Giselle Tsirulnik

The majority of luxury brands are using mobile applications to create an ongoing dialogue with existing customers. But apps can be used for acquisition purposes as well.

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LATEST HEADLINES
MOST POPULAR
  1. Burberry brings Monogram collection to Saks with takeover
  2. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  3. Giambattista Valli brings couture perspective to more consumers with H&M
  4. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  5. Saks acts as cornerstone of Houston Galleria's $250M transformation
  6. Segmenting millennials allows for more appropriate marketing strategies
  7. Giorgio Armani asks brand loyalists to share legacy
  8. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  9. Luxury online retail market to reach $41.8B by 2019: report
  10. China to surpass US as world’s largest retail market by 2018: A.T. Kearney
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