Marketing
June 21, 2017
Brands that offer personalized services have the chance to deepen their relationship with customers. Image credit: Atlantis Resorts
By Danny Parisi
NEW YORK – In today's marketing environment, consumers expect everything to be personalized and only brands that can offer the best and smartest personalization are reaping the rewards.
{"ct":"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","iv":"817f038c7a1ae2a28604588988b91863","s":"639e93fd28b21123"}
Share your thoughts. Click here