Blog
August 14, 2017
Omega recruited Sergio Garcia for a short film in support of the PGA Championship. Image credit: Omega
By Danny Parisi
Luxury brands are beginning to rev up their relationship with sports in anticipation of a number of upcoming events that attract the wealthy.
{"ct":"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","iv":"408fb6dfd81b91af75eb8362879b6dd1","s":"8031a89fe0ee692b"}
Share your thoughts. Click here