British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
{"ct":"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","iv":"431b8842dcbd2d49907bd875c519b61a","s":"de118d2569fb97c6"}