British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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","iv":"a0e41ffb382badb58a2ee3e0dbadf0b5","s":"94e5e2dacdca2714"}