British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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78ojiVtze\/x9smJRzQZIQj+U37xSjKbUOY\/FYKTah8EoO98ADil5G0JpLcXhDiEQcB0SA66yp\/6ZD\/ZJlOaIgWrgaWfnJor+SFEV\/0iWHVoX4G+dvWLsVGh+xK6+Uu10ynb0yRjJTQcP8RnZddzSnuR9YwtqBHMNmU1DgCHtMdNl0bNoRJjhqeEIJGljBNawyEhZH7WgXl58DzQyG2m2JaOEClagWMrfRjOxiD1y\/2whRoLKfdASchZx0DXaUfdNFYDh0DaaHhrMnswkQqLicUfnWLWbhWEOoTv1WQj4siZkR0li1u8n2ZLcRY9F+6wW5BSjeQtbiODmm0hi50RtliIPgWqTXhDxu4WHhkr8SFUnIDynzjyXCZypt5SPHlu\/KwBaj5EKxwarCp4aMf\/XsxpmQqHyB6EjgXZuQTOV+l6b4n3sCHXTnHZ\/Dny0n9J7rcP6VPnYZV32ykj735tgnuQeyp7opF9Dt3Fwx3ksfJ\/p5JdW582y+0i1H1fZS0mAPJm22JVhv7DhNNu5exO8IYkS77KoizADqHfbe1kia2KwTUIw7rofuvwy0FgMUhacpSmrBfOo08C7BflwkTodLj\/2bzMFXAaujuP7Aer8CJ3zY693PTErzNrEs0iwcJVPA0Vci5JgOmQcs2jmZU8BaxV0S9Yuki8mxpoyng9bRruNyb3jl9Ej0zydp8dvcgPkHEPAlS\/JBRnECfOakt0MXnfoD\/w+VIi\/di0yRY1VmN\/U3WxorQBK2nJ2w0SlJfdnRR98ffLEBNQU9gA9NRmUQ\/9swCZFSL33zxMXAHxP3csVBpJ0qbXVi3iyN\/k5JVwDzCDpZjHBuCi8ISqYtribN8NzyZ54YX5h7qwOgGTt8qzf7iOuKvB2cVBmN\/x0m0tBugXVODNlrcOrEB9eZJQqg400kRcx+PJw+sxIRuebdpDmg6qFmIlyJFvQCb85vUZv\/4arG5RTvZnkRMl1Vev9\/ujpo4Sss3MwoaL\/gT1DLmrjqvSvXgR0A0vcY0wLuU26a51iENoajcRy3iixPTOp5JUwS3a36B1cg5RHRdc1QsG7z1RmWVEd2sdtSNCPNXb\/NVbrUHqY2mZE7y9fitCkF2PSIAvBg3w0jFRhe0udmEBmBDr4Z8TpL\/ZLtxIRXlSrOHi5bSeCfIwt5zdM2g7FiffBwvAorKPQGJYGYF74hBfUrascNk553K5PwZga0d\/sgYAv0OCrk4HWRAKItbGCWZTougcd3blAlPjOgbQQo56X5nW6xbiIJE0pRx7ldO3RuXA2vMTWKG6nAuWszbh7JUi4caK3wXQNj9PhmEWFONYfsk\/NY90UWRgJhA+GAv7JMa0moPdjOfGgNHCUf\/8JYjjCNWBRhY9vsZtyu2GlqgAb6Cxxcja3D8ogVELbvkzyUExPIi4cS+ME\/AHEshRTeSlG0d6GaqtV89j+lHXp17LbTyzE8ury3Suui5nDcINBdb2\/U55X3hWVZ\/+hTRZJdI2op5p0ukmvC5TpKRDg\/BoA0qcHNNCGxiDxki32yRICHXarzbfNqMCTaMNnh8H9xMkzew1R0TM30HOIVMxY5WGm66n1XbjL8dSPRnt9VCAVFTKjubELTa55KTs\/6wki6vafLuE7TW9wIaAo71HlP6ziiC7PnelGwtfNdGz8IO0OPHwwQ01\/fkVA7yJHjvQeJ0lZjqrAJdx02hdaIjZSQKvhyQ7te7lL4ye8zfiP+sndL0kFVQDG3kv+0u25J4tu6UZP8XgDi57R7xoMeMBIBrqZuvRkmGK0UH8\/kogiMxqDa6HdN0BBJr6IbmcqpX9Jj5nuMWgJpmK3\/DKtdgqRVRE5t9o3K606FiF6X9Gv9Hz4o+w6Ej8GNNTFyS6oj9LTNVwoKWdFCy2hqPDGVabJNxZJPZHaGWnJKqfFcyuia99a5jEM7v6XTudb9t5yzz1GbvUKNS4WWjtJRi1SJ\/wc1KyIyJrv4QsNbNbhl2x937YxvJ\/f7zOVsfhYHHvglZuPeSxC0SMmLA6rVO+kDXpIHyv1dOuNFfY7wAiEq3t7IwM4gwrGk9JCXov+Zf1i7M5xnsm3jCtD\/iZRuBo900L7A9btLrA0FitOd8tMCfSOxy+oq76dDf\/6W\/Awb2hPbJGcnukIUokSi7iejAUMqz7qMp\/BTpJxrQo1PhhgN8P8I\/hGJ11tifRQPKvjigG0p6lw377CxPIjgdds0zxHRm\/6OTValWobdfThkmYFxxj5hve7layOSdrKi+Vg5XywUlbzlpskbncNZhw6UPnqnJyWLhswQMzZuL7qw9Ocl+5WK1tm52z0AnydaJNA8rgmsqA0X6y1AMqZRoI2wM6mEbiPKZYjAk5klxM2kP7XjS7QeVi8Ywbh\/4SDtkUySd3KDAJfWUswN6wTGvc7f\/zIfAiqBoAJ7Ic86ud48cSkHIdI6yClqLoWdi\/G7DS9D3qSSK6XwTfzxE7xTgkILlpQHX\/iBu4yz6qUMUJ0KLcFIc1TVkUibOuye1Ig+FP+YU5UofJO3WDkOs9fIEB37q6qRauCsgEanB8CyK0j888wAaGL4k\/P8e6meDu+wg+B3TcEiDPMrUXfdqn43W+kcSTFxNC\/2GQ+SAFynuIXgK1MlBZKAyz1ViXHNw7LHF5lD18lT1SqI2lPFuNE0vC24o5rNYOu3pgIoOysG0CcisIFIXHWjgA3MvqjsNWvHBtiqNMmsCwaENI4h\/30trtu2q9Edrj3Md5ucYOwnJtSxIQc27GKWQQKLQhjDnubzhpbIvMFW2j1JC+jeJGueH66VBRUs2iF6vTt3tCECI1OJ5Qb3J1mtKebONMzYwbdceV87Yyty66GHGEVwczfNWAW\/\/Pp\/7aCL9Exyg+pCFKqvtYBU\/Lqu2m+FkBynrRtnF73LNMmmrlPFh7L7hBlZvA1Xn43QBCs7oJLCyc0PbMsNpU2+NcxzdUo3ITJABGe7jUU5ocQouqFuq8KFZEva9Q7UDjdAt5Cq4RAabvxpL7ixSFYK66dMX25z4Hi6o643Uh6h3k78W2UfVAxIDvdliofksT4bkSOKybzwkBBAFgZzu\/aXrPiLcaGU07n9rpbW3ZjBVuQjfqR3W1tTAliUcxkmgBPjCQSH+Iv0kjrNo6denx+m5rfSKnm0WMwjN+MQYaoSdalUrJ9kmoKYTQMxEPrsDQt5RONtzNJbrlODDJvLw1DYNu7w4XQkLt5fhezXwMO5MsLj0mSXOjtFk+vhpcdcLy\/LfepkEgKYT3WTQem4dm\/T+JLFmhos3bffTee+phk+mCypL8rDZJYEFhfbKQQJR6NYUvJLjQl3Fyzc2HFX8XWhcRKMojSoGzStnOiE3UM4J93uK+YJOfxuvUcl7M\/ieJelvX0YRAm\/j+kNUq9hAjzb\/2V7xQbX0V7SE5fxzTfTyoaNvZ+cdIyiiRkrtjJEDQwqcZLxMmu5Z2S2xAn+0V+KUZaDpSu1kewzfMXrrYt46ZqpVhKAN0wRcPbELt\/t6wha3t0r5CYGsAAit5o3NSdkGfAwECIU+shuRo3Fo300PXLIIAbvWcFJNme6+Wlkkl\/r1WV6x3Pgsg3OKZ6kYCl7yaoZQ4mxrcUY8IsY8QP9qOmpUzcc9S80pHDS8kox0Nov3Lgj0fpXcTxV8gFL\/MwltB7gr1ObgvCkI6W5NCVr3U7dOZvjVukEzN5y+f6KhOtlIcleiJPhr2aix29\/17EphAJLlVI7k6Odw8RHek5P1DXySc9EgQuWv80pr\/pGnVvqnwxSmygvdpbogM\/cOkUCz5gBYweaLY351lsM\/Z+PCwFLa1x469TaSXZx+b7fPUqHYJf0NFd3J1+CHqu0awIb7Diul9iIhjaDMivtsZqjumx0CKHTEmkFCPnES9aiyMbb+REpr7zKhv0VxzZycwfEPEUT+9r6ruO2YypvywbyEiNVysi3kNrrcxh9Ic1thg9av\/CC4G7MJ68wHXBRK9K9KM58WVtHHhqzl8ocuFrAbjy\/j9DkqMwcqaYnCrf+CD5BZkgxLWb6d709HfYxFRyIfvEEzopHBLr6DNiRbL+yxYGyNRHLbKIWlE\/gW0raRRMVmh24V6laYuThJdmfh9lX5twG+gXXMwwRj+EABmso\/dkkd3OdDCOKxdieU5iQBMNvpyeAaBnhMqEVzJbIFPN3TJapaBh\/iD\/DU6","iv":"654b652b91fab7f9e044530cb5624521","s":"16ad6826b1c4c9a8"}