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Multichannel

Selfridges launches largest campaign in brand history with Project Ocean

May 16, 2011

 

By Rachel Lamb

selfridges-ocean-185British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.

The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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