British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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","iv":"30ec4eb2fb4f19adde58fdf2fb509a84","s":"0435ce8875e8f4fc"}