Columns
August 31, 2017
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
{"ct":"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","iv":"13a9cac78107d5813900c13c45b3b4bf","s":"0e3ed4ee371ecba2"}
Share your thoughts. Click here