A new study claims that tablet owners use their devices to browse and buy online more frequently than smartphone holders, giving hope to retailers looking for a mobile lease of life for catalogs.
Twenty-nine percent of tablets users conducted mobile shopping over the Internet versus 22 percent for smartphone owners, posting a 31 percent to 28 percent contrast even for monthly usage. Soon-to-launch iPad-focused ecommerce marketplace Coffee Table commissioned the study that was conducted by the e-tailing group, a Chicago-based market researcher.
“It’s always a question of will they buy via any new mechanisms. Your expectations and the convenience and ability of the device to render particularly catalogs and products should be a powerful selling tool for retailers,” said Lauren Freedman, president of the e-tailing group.
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","iv":"ed022cc4a980a61533a9197dc7abce64","s":"20ec80971900245c"}