A new study claims that tablet owners use their devices to browse and buy online more frequently than smartphone holders, giving hope to retailers looking for a mobile lease of life for catalogs.
Twenty-nine percent of tablets users conducted mobile shopping over the Internet versus 22 percent for smartphone owners, posting a 31 percent to 28 percent contrast even for monthly usage. Soon-to-launch iPad-focused ecommerce marketplace Coffee Table commissioned the study that was conducted by the e-tailing group, a Chicago-based market researcher.
“It’s always a question of will they buy via any new mechanisms. Your expectations and the convenience and ability of the device to render particularly catalogs and products should be a powerful selling tool for retailers,” said Lauren Freedman, president of the e-tailing group.
{"ct":"GgF5h0gmcf1J3zIe5FoaKvRA\/OTYUfrUvZ0lf3drTrl7BlBDsF84tRrNlWyWUgAamw4udWM97erHKLdwg0hwGzoHdVyKCYW8N6Ku6XktC0xiv0iP2PIpN+D97e3H27\/6TDojYqOEarZs45X+8LfsinaNuyF6ngDUv+tQ576mugfKPXMkpwxltUt8D5Z9MssAZKF3fAytb4vO4bauyvaozimA4ucmFnN0JWDojLuWjjtH43N3JsP9pWrkT4Zy+5YzciRIddd\/nldRXi6L2E5SPN3RprzjjMjInAzs7ipsKQI036EfQ8V25oXwUGfQpYimmXt\/uiNvnNggyyrBWLmkTfksC3+QOHSnMZi2TuhcEt\/8YC+OabqY4+y1yjeKOLej2cIKoJO5loVwgfRqedxzQ5MHhnUlOTedsFRlyRwLyrsjqa4PyJDab4jgyTTeOhGz7VNiqeeOPHSmHqxta8CB6Xh+tt2Aik8TR0tWw+h2M\/LzTGUJbxuuWnITo7xqseKVmhlfmk09Geu\/c4EXlMMABH8a2THIQhphIeOb17PbrD8md4bZ0Bck6iE3m+XCv+h7CTvIqa\/YcPLYc8xGErNdGj+kDiz2NkI7tXVEgV1SSEy3JLhmgYNcva5mKw87TJlrjgrw2WwIMellLG4hCT1TsOVmx1WRnRM4dPdJnRk1xm\/V4QzgLG3XN5tXd4aSuHWd1uCCCTbqPdw714IHrMb9gQ17gS8+qwzlMmgnWcEODEfjP8MyyJLgLbLHhzv\/f+M+E+ZWXqg0u666VfqkbDEOBWHOLrmGCfujhGsfBBiG91VL0Vj7\/VjyYUfYi9GlpV5Yu56wB3Du1FxapT0Xviz9kHnpdfikjxIoClWkhF\/vM4oCnLf1kIOKcgg4kMTahhF2Km\/Ua1JanHp4TU374vkAVwhINNIWVkh1NRw5Tgqh4zalAqPVYcxxSJriPxnR\/kTWWuXKQkNg9ERkcIx7xU7cFNVdbp7x14yc8mQBJCSLko9A92TNJ+B0r4dTYQqOA3nWrNVjNlYRZdFqkDYCpgO9dtL1aGsrPC3Cuq1lxhXYv1ENaZjKfivIil5uWH04kbxmwSmU2GvvOMBJ6Zn2dpownVhDO1EEUuc5211paJ8agqUvPSmXSEAGCzhRboxP7wCePcb00OD2rWh+rA6SujRyijXSSZfsmE3RCyLETaj5VK7adQRuHj+LURbt212StAYjtZYHGZLZofKAOqTH6CKtqAjNJm9hsDaKLLwITeTcO\/lvzHWr4\/digAByi7V4D2XrRKvZ2HESapv6GUhVDaJMeX\/74zZEKIyTBlFX9HWWogW6vcL4iLbgnNPSuv4S3CVP0qQ9EaL0iP\/lGuojfYJQlv2SJiv0eJ+om72mhBu4SpCvVtIY4sWWmL4hfCBur8BayZeUbJ1AtxGrut+L0xPfMbS53cwKqC5ZFIsDNmlb1zgf8KuPBrwR6TN0thv1Ai35KtIyXWddD49vzuC4SOhNc7cHk75RiQ2R1FMA8ovgIsFqMOMthBCHiX\/bG4ljD7L38WoBwA40+OChrB6lZ1uJ9YBx3zlzWBHV2gzDmZi\/CbwfK0yICh8b1HY85U3tU85URvHoWcaIHHl3v5ZFvSAOEcTSJQPh0gz4\/3G9t7F83cbH8rEsMV5YPaqyfQaRnj43Kjbv8+zn1z21P7Qg\/XOhymCyL22\/BYNlRlWnxgWX\/y4n\/r\/LRXiwpgjCoLys9e75WMfi3PDJfiq3BqOvRPoQrDAlcUDTBKbMBBAD5CkI11B15Go1xyhOlSBlLYOlfJ2ZcawiKFqjiM9beJ6uMOTDyfZ8JsQY5P+g6eJpDh5G\/ZcfQ2IWbxJs4aT+L7tskz3aYu1bzSwZnBG\/SutQFgZWRTBEs5a9do+MlUi4mPGZb12vT\/HwiaMfO1wWhQiUqqK+wXl96UEQ+V2FGsLi+e+GewXLRTNi+aSVkgmKPfUAjKW773CF9c9xzNELHawhAjO0O1OB6raCz+jp0gRWqNysX7kKyk2CXgQPJESgepIguqi+acASG06o0hdUc5vBnwFOtGmlRWWrn0cjPfUbyuV7Oe1wbpAdVVMn0o8XcWCSvdsUj7sEd8VNFsEg6prAbc6VpK\/RdmHt4RFCFU+L9fUMp7som+NVa9oJem8QTE98HQ1mgOBjPoCzyzAGj80v5uNcIgU\/S3JoA7n3kiHXx4X54ZGfNb39naFn0HvoKpcJGQSZsa5GztQ1b2+ooUK9jTwR1ORJ1rBvEuhzzpVOLAS1EaIMoc3Z7\/1w7Amn4H10FoN+FDOlhMESrJdGTzyAtgk6iIECI4EhppXP7yJ7hijzyMq7XDryCxuXMdP3evEdmwMo6JwXptfK\/f6kj0g8NmGUiKXcIYqGdC34QPSW6rCcBB00AF7M1\/IX7hdw7WfIs2\/\/2m8r5VVyfi4jkenpshRVlOM289hHkKU3wleU9SOIaob33cVA0sWVZKDVUz3w6vL4CUswhjZ3QTLqZflFD8b9tsxS81c2O08G\/E7eQMClrVVcEXEZ31UeihVbz9+xj9f5deOAhIIG1Jf1OgrJlb+Zzyq+EJGOeJPxQNeTv2l\/QaNFwjFXxAcq2wG1XxMpIJ5absBrMTjsQgfRnHAkj4p8\/FlnaMO5HjP3Q4hXLMTUo7gT4gkL1ujt5ocojwjEMmui3aQfUttxnqDfLL9ftGWBYqXpxOwlfqgIRJx1Rt3kGwSfU0d9izFcNdU6Lx6zwVtZVWSKtC7dohAJTtHx8ZIAiAW48dBfwy1pWyw\/n1HvpS26NDBFe9Rg9P4A63i5H6f11qmkwG4C+BD504NhV1PF9BF7ZkOmZhly01Ftpix\/0g4qK5vfsfXQDihDO6blH5U1NN1Tc0U0BCzBnKSznRun3yr4QDEaVYnF0Hz4v61sG0s3INQIQPNTtA5ikE2o2gjg59jhfoq8drMmATd8uyzgpeNfQZPpnE1u6PtbRH3q4J0Ys4MISIWdN1hLRC\/gVoxoLGwPmw3aNjRKP8wFinSDc5ZHVJTu+\/WMMwcGbFZpwGigE7weReyMD1QJPMV7rh19O0+kQg+yA0zqRRRwGCfE2clB3og6w7lM1npzPvN9BiaVisaFm+il4Ox5UQYP5QGibrqY\/DBwHLwYPvZxG6OuO4mGutvlNqQGxkpbYPLNRKOFUC5nSRty3MYkmPTQ7ymcCKg6qUHreFU8sTfUYCX96GhuqXzTMk9VTW7m8mYWPpMWsNKC2RdEV2haYJkuQzaV6suS6M\/rIhFQRhJSYS2hLeA6APFILq0Y22EHNH7dSKHe9eD41l59GTyk6wtXpYNQwYjMNHOEPesftwuyYndlE5EeMTEoWUyDtttKEVKzPnhUS4Whug0AtR5Sw9aRDPk\/HtFgwREAaIcsF4PMNaA9hLHvuTDMU5JJgom+T7\/X87Ps6xE7Fk0+LRjdhJNHZkcJ2hJnBNwVpkaW4ZxihAe4xBcT9hEOVJZEHsefmzsb\/pOCGHpP7+s2aZuitEB66qP8v2hcGdFJVflBtS+rdC8oV4X\/ImioN6m8awK\/JlOo41JbdEemlpQ4p46JVwMQ8lqivT8WE7yqio994Ptj0afWg6kypGdJ91L2Z3Kwv1oN0jldALua1wKNziZJC6+JPhqMJ8yNFIWGy6p0i\/UPtOw6xhdW4FcLY6TT0aINPUKi9Yr2LZj1NMoRluPUySr2Kqv+PyQ9wlkOfuUqj7dSVshM7nsH\/mdpRuz1lWyvgoO1t1y7wTW5mFsbAKiU9KHo+TRVo\/CmwaDRRS7wqRfm2DrCRu05Zag\/R3T6\/Wns5qrm7YPcZTSr9HjSm2sK+a8pPiX7hXFOvUvXMLYZ2\/UuFCaRrXIT7swINo2pFP8ZqRQtTyuc1JA1DZlDnQIr7jeGhXRr0tLXI9rj0tCfPYVCTNKE\/y2omaGUQMg1I+8Gpq8b2FL2o6cW9\/8QbY8e00HskmGgh+N3T1A47D8LxWhIRZvDHUsYqXD1yrfMg0Q9XdW4C91+meF2io5xhkdkMB2bhtDHdCG6gXjbtisId6ealJZI82whqcESC+PnPkcdxhjrDuqjVdy\/+udgX0x5QpovVCM2AjgVBQSB5ItpUBxanMypsPdRmdhdKSeW0R5kGpIq2vFAAQw4lMmLEtaTkxbRHh7WlMPFqbjTCb9W\/qCWrFfB+PfvDrjDxTQLnd5MBi+XIuLKJvgu\/x7eRJ+TxrjSJ84SQbC5xI0rLuBfgOvzfWF9cDDlEljCee6+RbD6\/X90I7WcFpQMz6JtENoRB2I9dXbjC6i5ecMGkp+ahvzN\/i39VmyC\/D2E865ij87HGeFGHrSMqPPH7q7JpC69aU17s+hlJ\/4OV9VwKEMdWvML3s\/5RX5m1IT10WGhtvpe+3JuQfdQqjDk8hjgX0nuJws8Jq6TEHw\/F\/+lp7mhXRrxIv87fcbYVcE8jzTiX1htWtTEIqOlZHqr82c+lzp8woh4jJVuCd4eaqH5NwYozA8z3e7nS6NGruOOKXsuoUVNHBAGEiQxUTvkEJrOsDGKWWnpylKygk\/bgshKLd2OIPR3b5IdVYIwfV5lVAWyx18m\/faX4+h\/M+F\/ExXj1eJatgH4LHLzyEaAwVkq\/BTsSskL1FNovV2iMH7nWEUX5SslOgjJD9AunQfY1B3\/5j8ATZ5mMo1t2+fMvg9AwCp9B314hkKN8uyrxLP0Gne3YSewCJzgcCKup0foa\/GqN8qT8YD0R3JA+w3o1ewivaaD1RnJLmLlaOtdGYbPgbvczHEcoE1NcSO37qYUNlkoai9mdN1z0nUVImg3D5dzwTzuF6CrWTV4RGpSq3tIvGqnLi6lZ0GmVHUc+7WF9mDGU\/tEhg4B3beChttuX8kR6L2l6HkaS5AvvshCcU2BQuDO3CBQ7MgxOGnU7gq29fgbIyoeUMdv+\/W6rhvWQr8JcAfjicnV0l42YJ4shsQkZiXXfC28rTzFbFaPcjIaGBTFQl7qbtxnu38buHkN+OSwkpMH4mJLssgxz4MrCgKueesVClmDg6s1m5DXnkQtx0nJz9XVUGvvEfzKq+v2fTelqmQCoi7xe6o7lzzqnTBT8rulsKpNn7+REXsfuiCpnEuKWbypETW2Wyz+f\/JYMIeELKNrx4xFxbTjgZO29+G+AG+sjr5jAjogmbeUlFFaWXORx6YpxApdSBucDiUnf2PLAhNpxl9kaCBP7YbrRjECzKnZTdhYunb4\/0zCHxZsGhKkMoUE2PksMwJCHti6a8\/A51wNdlBxZvO9Wwfih6VX3tpjhl7VRNjquXlpkave0Uae0NzXGOcje+9GknVEwGMFzit483h6uDrJdOmpIMtK9nZ6V8emzmpMbDhUCCqQ8TqUZ9g\/edQ\/KhWMggLo64XunLDZnh3YLlETaXkJ1Q0je5ZubxsdOn8n4JLvW9eJ+8MM8JILVVl9SXVKirgQI\/PZYFffzfl+vFECNbBU6dBa0xOkzjWwB0jnZLSuWSP6fld9j8DNX3DXtu6oDTvkTg1QQBMB7OZ2AMIr3tmCaQf1qfVWuBFVzVKGrWkJoR72azS7HkNRLThajy5ROHMB7A8nY1QUyiXtc2R0bE1B0kOCLaJJkNpEhTNom9v2r+SZagbqTIcXEzUO\/gD1gSFiYy3GCYOCE4Y1JVVzjGOsRvOkw5t5P8E+0b4iNYXrmiQdAFcaJZNPnsrZLZ5d1suJDqI0atm7S8EkGAc6gHFVWgGzFUlPYVAbnHjT80HYoLy9jWoq2zxrZpvxJ7HAyNwXwuTUF99pb6bh8cx4P6c\/NsJ8R5Zixdd3tKHVQ4E7OYzvrGkXlwsLrIlHmpIPJrOuugNmZrjWcB6tqrEMF8KNPwiGGylsMzW+MI8FI2EuByq0mu9APaj2QdJkA+vN93N0MRvUZKghGFUbCUZp8Ix\/G\/8GnjmhxcmZh0DwDsPNvZMyTxxzWALywrLCmfuTwxfcQho\/quPv1QMuyHe7xMMqQjXDQKeaj1tfTQJu6ACfz8OeVc1U5Gncw\/GboJpEGnP8lQ5w+iu2MmHUSRHPNva0oVf3FXicUex8Cp0by+nbWhQDIuzmbW8NnUzlpXcviblFh3\/92ubxyNPeQbTsLa5BNpG\/esnx3I\/hEyX1Y9gEXas4AjJZLqLFVYm4Bnj7PbWkOK+5W9\/JEcj\/h+99QsRhg4LV5I8VkXARdE9Hg9e8VmPx3OjhaC5BpAaPPu\/AAfZ8WEOYDkhO1gYbmIRbcKF0tU754xpNFJ3Lpa6G31BZIxdU+wTPDL2ba5oTmIv+9fIqQnZaFDmN5sckrNZl669VuOzZwdSJM7aNsCwFnPk\/v+2RTe9WqPqbWNuvpAqogFC3hkwEEYoVB1M2BJ6wneV6GPOcyDpsU5yTCUXpaUKZd87CGhNID8NfpwX0w92BC4Nc+742CkZPeRNiW\/beCWb6\/qI\/ChtxgopmsFXyOuwrBHCSbFH+5sNLevMOS2onoyJC\/J2bRZCu474WjSjkumxMUpf0UVEi8vP2fURVx2959XZzel8yvZWgdhTS6u+fCeolB1pqmeZaCYMI2MKELPB4h3b\/rf9GFxVWTzl1NnL6CnWvAIyxBbkf86e+SMIDco5NpSHYYK5Q35E5Tx472LG\/W3YFTuj4q5DsDna8lsO+7y+bY6ErClPvFN5fAthgH6bP8labjAWc8BlBCVG3II1upQIBidr5VJ0hppomOXnQ6EzuE44aNW+L3NLZnxZaTx3Q\/EOd51KSQqk6ZLhQ","iv":"7dae51fe9d3bb34a5957ea19d232d06d","s":"90d23cc285895a27"}