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St. Regis, Luxury Collection reward loyalists via Foursquare contest

May 18, 2011


starwood-foursquareStarwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.

The company is extending a line of communication to its guests by leveraging Starpoints as “social currency” and other prizes. Members of the Starwood Preferred Guest program can link their Foursquare accounts to Starwood to participate.

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