
Influencers are incredibly powerful, but brands need to work with them properly. Image credit: Harrods
This week, the United States' Federal Trade Commission settled its first-ever lawsuit against influencers for not properly disclosing their financial relationship with the product they endorsed.
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","iv":"41ace2694f10da31fe208a1fb7dc7632","s":"970560546d4976f4"}