
Influencers are incredibly powerful, but brands need to work with them properly. Image credit: Harrods
This week, the United States' Federal Trade Commission settled its first-ever lawsuit against influencers for not properly disclosing their financial relationship with the product they endorsed.
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JATn1yRbO+NmilYy3gcpnQ\/Lkzqi4W0H+uaJElSmae4MfYcCEtEY\/rMoLU\/t7eFtbYXcthVC4gK6ZoW1BhiFxJ8cphY9zgDty6mZt1N0Pul1\/IMLSdE5pBFWA1NhOfW7N8E0eDYvTEEdeQ3BmeLbAJfDVwlb3o45L4Pdw\/kcFab8eDMcHWiNBclm6yci96BjhLTJ06il73dqtitR\/a3WCdUIWABN3fnJIbFsuQKHOl4B8qlMoTVpHfl2hivIgUdNTJfdvUAX8QtWe73y2TrcdyFN3jmhihu76fP2x\/rNsycbe4+EnanzVYPpHjVnbt9gtyB1QUcB4Y7fRHlF6\/svr7foN9MAX0wXPUYtRhbP99Wb9hPsG51FNAJfiMBxlK7eRKOLm1G1ZFjgTDW7bNLZMByBFtrKXF77bLJWCpmxm\/q2hDuqyy+8072BIjJyRNkQ3SVEUjIjklD2jPAJhB1975+Gjwk7v1vKx+HVSHx\/thnHJk2JS2ENK8e29w74XiVdWmZldqQX8v3CXY6asMsrc\/eQ8oDv2IOijT1\/Mh6Wtx44wd29hRYTRvxwrtuyGGSO9bgXmIk\/emeh0cIV74ysK4unIhdUbg9ZiODj1mFYxTuQZDFnxCvBsIvHbz5UZtwWw02hEtaZTr53wkv\/CkF1v0V3SEmGbGzVpSVwxThRGI7OsDxfuNvI0TiccLFgc9w3YNzvpqT968wIJJDjHCTfXWxIYdg9dLe3XJGJAJOXfpGH4vpl5sF7BoAmfQi1fJtpgocQ3SrZFo6Vf0xI3jNWFXKh9ao4MECWk1HA27pTtALUNQrUamljQe4zOz7t1eIb6NhAHNB9ouN2ygcFKln4gP8qTvEygnMgFecRf9b2\/slAVueo61xZotX1xUJ0TutEbXabz3Lo3uR8b\/9iKP1siVZ4hbGzqw40DpqssZbbInvi5+B5qoFzze0Y3WtPJgxoKdlShGTHd5VBNczRGk+jJ0bAqVfqA9L8XRlyDWm4RlS0UmQ8ee5g5ipy2TG+apw073m2EA3xjy+a5DSgLNhV5ScPp85MgCq\/DKGeo1yZB2mp1N3gI0jcsEUnhalsbwtKCJN49CGpWucenauCT9t1WotHaghCKdpIXczyoqZnmpeQaFZSqB+3\/bSR3XOwBK+8dWtP0k\/w2PhHl1ua8rFej+LSq69yIckAgY9bvfGnOVFNiBpEdoHX4i6WN\/Nul3d\/A6C3FSJw4pGymq3SYqaoZlGln1JhpixsAudZgjfx10mmxHw+UtxElKgK03LQ8bxl3UMcqCCUYA86tu8HrwJO8w2mZXxj9bpnwm+afFU5ybG+R7Hc+B97D23Z6bZvAgIXSfeQjkzx7TYWWvHU8jFnPGeaCcBVvVa6ZXdgfxmG75S+9zk1QK7oqK524yxrsIp5bkHYyuSEfczTzfKoh\/cJfy8i7nds6JdTYXyS8USUiZWN2syq9PNEEok+vF1cho9tieG0QWOyJcI0mJQDI5fziD9TZvAjJnw0a1g7ZIgxYhqvSVur9FV8E\/u5lpWKqVzj1Ktrja\/3drt\/feFpXO7uPCR1+T8nFMo2ME5QlCroG2P6Ce02Vq2NaXpuSXsx4vY6UiqVYUZUf+\/qmZ+zhvS\/rKD+pXMsdEkoAeugjN1X9A4iHFc5nh99HvAYTgiB12JKtcCqcd4zaXWuAo209BUW+tsdnwAMZNfOlzrCltWzMmsBl0zPooBA5lgSfAasYPXndXOrDW8G8EoKyzAknqT4ZnJfK1V60etXvDHFx1Mq1rThKO3GH6pD+rcZPoyeKIUYoACAhTGEGMEIQccsNlg6yfJphCj2w1tC8PZM73Nh1piDjDPmD966thlNoZM6ATWmAstgqa89BanM4Jm49q7vYEjmfX3Kxbct6INxSprgbMXP5lmhLc3jL36M\/0NBJBUq5H4zomY\/W6NFV6xdeYdR0iAonKIdwjkDGThrHW7rReeafDfI0PJC1+nOKx7EXNG+1JJFmrzDrmMoN\/6kzodiE3rrCLj2sN\/sz9Zi34Zz1g9aKtd\/HVsOiI30Gyj\/vICuLO722rM+UVkjOfFC9895GqlmWV6cLEd7vVPdva\/f5kBXVtuclhtAA8yB97cO\/MPWqRpi9jfH3qEcxN1linWshP05sv9dI5pcai8aiTrFTTryXRxpThlWVzj6ap6gJQoeTp\/lbjK5ft8hxBDjB1dXl+19oGBpbxPHRme0hwheERh1GimyXytWlvc9VL8IE6X++\/QS2ygUEoHwSpjzNWwvSJQn0+wZLFj+SFG\/yHHap4atK\/\/WcwP7+Gc6F8MuWVf1GYAX1o9oYF+ebkNv1kwnhV8+bIjU3QldzVrialr6rqMx6c3+B4YR+01Xl+olIqJmP1yWz2SfPEzm\/qnpxJvIZjRhOs0DsZ001mZJxJId6EtNZSe6LjEd9IZ0BGCjs9UhvLKPxJFYwzTrdwEIyPE8zbdGwqMubOl4Sl20sqvCTzH5nCRcuGQaLla46HWC63MG1dvjDxlgwrfF+8dqJES49XhMKppxDufxebdjsHf0VUyRm9aeaRqJOtw8jwTqX+PJXeKax\/NEviv5JjDNXUhdj7DqnDOWCgADel7f0yC\/JKLAqBfDgBa6cMSxujQQJ3SfdD1wXvOnwulqygPgSWVN\/T7Ja4hulbGe\/sKYJA5nh4t4kYlDQ8q8306deDTe59ebvRyfrVke7HVjcBRnVjAzzgFSE1\/IZyECJ3tNxbRVgj1vOAYz6w+GDpRwssm\/BCk2zRfHLUpbDNNcFdX4U+kia2w1L6jQ5LYPoUl7x0JTO2uIy6tx5ZZo\/svmdLJWTrA10kT3WKEFbQ6l+GFi42wxikEHH02cy9uSyVs\/+hRnxuViqLXmhWnIzgLWZdpMDBfDteHGgvAikaLq+ymra71EiNqwwzjl9m6+aBFLDdJjlhxaDh68DgXjMA74FZx7plWB2WTK8YPER0zGOmtULHydzoT2Ligfwcwfv20PewGxr72cEmaGeWzPbclTPJQxUaPVIi+xdC4V04QG8AB4jeyimb3FimU40HpGe1QWjs84O9s4+S3rKvu7wB49jeIQ1wEt2jbp6cFXWyl5HETG8\/9P3GLIYNN5NfIPXcBxBmy6HI2m22qxBC5kEC+a7Y3h9LXwRHfpxQ\/iJDOUqYVBYDdnR1g3ofWAmoP+JAl6SvSB4gonXVgGAJeWcJjai2eU0Z4lwy+Go6r+YJFKOzi15NG7xI6+Jwj4w50mKzmxZrQwTaLwoqAvGPW3+HeZqcRd7nj+z1D03S2t\/Ahbg7P\/5TjX0qX+pNHoQzB6y8DweEgsU4a9pFwJixB5HqzrWPnG0vg30+gfAi76sGHd\/LzSdtZozG\/auMM9Y6z8DjWebadsyFX\/ypDMVcMMnSeVtodkZF9kscJhVH8qxDnq\/9Sd+3KpQMOTxtJCOSRsLQUffWNJmfetb7EMVHFsLlSiSZNPbU9EvP8GPmrcIW2xkkeWhm0iUOKY2H6afPkNz+2hAjhG\/5JTMUt6GNYW7xpMOVo8JzYoNhO6EJzpYLZRYAID\/E\/NM1xNmuph8gdUzRKHiAKpuEJMOGXvuTv3QhRWTDbpEVpe38LUo7LfO\/MVKuiQF3WokSZMFbKwIjayvfgIk5f6r6gN4RnUhzqywlddMMxPLDe9XfdfrBBN\/x0XtH7JqjXvW3d0\/egdBXujP1OvZjCsWz4p7jqLvJG64dwnIWoXJo5BNUq3XPoCVPyxVc1ICAGo8wXj9ub+g\/n5+JQe+twT\/xicn+PPc2xCBzvbmgUlV47i6qF88sisgaYeerAslFHOkmM\/PebQpi0HKS2\/dSCfiSWpG9\/\/zjcnfJdsVbi9HK1Ysr50xOXM7\/Rovyzg6VYcwcjYJ7Md7zM+xYEPbnHJgr\/SOWiIZs\/7JP\/Ui\/ikYwPo32An2PW\/gK1wtvBbhL0oBZfyKA4NSOwchqT23JyEmTQDRas5aHIVM+6xtVPqTEIjZ7VQfbI9nK6HZxRlWNYfs1N01mKcDdUmuajgKHqJQg\/MMy+K+GkHva9BkKD0ff0X4M\/zQPjoCuT\/O6LqUCMLY\/GWfxi\/AVfyQX59RH5VnHaD8MKlA+KkblS5NsbnwCxW+w2kCJnCrNrLRQVazx6b73VJSLzwX0szAOwlb19KePxluMX2JgdZNVye6pxfJUx1xtgOgg86P7hNxqq+NCbexHLj4dC+1IV6\/BBANYxzkzgIc2SfE6vACtsoyeSNDkCGr8f2FPG4b2lOyMNpyYzOou2STB4QHMytrdW3FAwajjaTxXZgfCLtQc5kNH+bjkoR9kUQQCUDWM3lqkf+pVrmOiDBcO4+Mw6m22eE9MFyBNIFmjVglVgczZ4k79liQIb\/SQASFazrhZJjO9rUu4YcTT1p3dsuHHSYaGH3L1CsLSqUYaeLIVA1FEdX7xch52ZZ3EWMVlyaaDdUU+cdqF34voVpOklLcSQjOF0Im4vtelxS5sPcClIb8CKsawhZUfCmsPX1YxJRm9K4yull0S0gMeB0zivtROURdPMnCZSCjelDJS\/GITM1SZB2BLcSzNJEOUKPhLdiZkOcgbvb7LeqTFxbzOzAHiv5TFFHctrPS+v6pqcTkrIUQOsHDIeIAmrz9KbtepwgpyAFXwzfajwqJn1lOtxCZ0cMtYy0TajYzYgRQ0hnQF1yElTdW0J+Gj1n8D5PnxhUZRVf\/2WcCwSOAF0I5m20zr7wXMWrIlUdqG4FO\/v13OWteiEX7qG7CoFd6OGoyVXOUNW15b+pC5wXr0xD76sCH4FC4y0hhbROJtoo1ubYmpF5jF\/gPxo\/jp9FxkAh4SX0UiDrrFV3kMd8\/E+qv1j7hNvYhcf5iZboQzpeksaTwz3TMjXWqDePgjQG9rRDcg48egnDr5FPI4oQ427UjZZuC1O9kCNtTB+DcsW1urRLjNq+Afrv+FYsspnBA7EjVG3We5rGp3UyDAKmZU\/5JSEBtdXHZlNWBmiFLP\/XST+CslkCwCTy0lzJqqfY5wzbFZUcHdgkJhJ5Zljanejc8y7UQaz6ov+0yB+C8rqkjS5rHmS05etPl3j1tQeQ1gkCoI9cQWU48CseEmF+MdTa41FwSIhUvyu+ooUGWvkU16DDlrnJkZV8xwgrWSz5nwcwbsyrAblnCbH5mB2HltBsDmq8YY4Vo6Y8M1Eh5tUN4hY6jJHXbZT4+z+jullI2sil5zzr31UgvamL8o0UPwiUqSyHVbCDHkE1+DwtwqH5eHwF5ErtxDApI2gLSM2AOFwdGb3RYfdcuGBWFmdS6mUAuMaTnBxxipRowxI6HuUTRPBe+Tq+09+xXg0RTIkzb2YYC+QS8MkI2Ekdl1PK9Rzbh15yJ0Nu2DXS6PEkEdI=","iv":"08adce0dad3fbe1f11d245524dd0fc9a","s":"a2a58a3030127a61"}