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April 25, 2018
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Automotive

Lexus augments convenient media coverage through innovation

September 14, 2017

Lexus' on demand press conference through augmented reality. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is working to make media coverage of its participation at the Frankfurt motor show easier to share by using augmented reality.

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  1. Consumers demand supply chain transparency and delivery updates
  2. Sustainable travel needs to circumvent hurdles to attract the affluent
  3. Prada, Hermès among luxury labels ramping up ecommerce selections
  4. Afrocentrism opens up diverse, colorful, inclusive language of luxury
  5. Bulgari Hotels unveils plans for Tokyo property
  6. La Prairie preps for foundation launch with makeup artist ambassadors
  7. Tmall connects Mercedes, Audi cars with AI integration
  8. Wealthy investors adjust financial plans for longer life expectancy
  9. Jewelry brands must do more to attract young craftspeople, artisans
  10. Chanel lawsuit: When can another marketer use Chanel’s brand?
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