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Automotive

Lexus augments convenient media coverage through innovation

September 14, 2017

Lexus' on demand press conference through augmented reality. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is working to make media coverage of its participation at the Frankfurt motor show easier to share by using augmented reality.

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  1. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  2. Tag Heuer reminisces on 150-year history in global exhibition
  3. Tom Ford names lipsticks after inspirational women in designer’s life
  4. Day's wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci
  5. Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort
  6. AR tools glean self-reliant beauty, skincare consultations
  7. Join our 2nd annual State of Luxury survey, receive exec summary
  8. China set to become latest market to ban fossil fuel-powered vehicles
  9. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  10. Subscribe now: $12 for 12 weeks
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