
Influencers are incredibly powerful, but brands need to work with them properly. Image credit: Harrods
This week, the United States' Federal Trade Commission settled its first-ever lawsuit against influencers for not properly disclosing their financial relationship with the product they endorsed.
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","iv":"62d5e98cf118f5f6a34470b56d1f44ed","s":"9ea0371cfec3fbcc"}