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Retail

Bloomingdale’s fall campaign creates a team from its followers

September 25, 2017

Bloomingdale's recruits Instagram users to become a part of "Team Bloomies"

 

By Brielle Jaekel

Department store chain Bloomingdale’s is looking to continue back-to-school sales with an effort that taps user-generated content to expand its reach.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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