LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
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","iv":"813855ab2ea11235630058bdb897628c","s":"bc7e0af1118af675"}