LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
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","iv":"edbdcdb32f7d6d66920e5aa0446133da","s":"844daf9463183313"}