LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
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","iv":"48f996d131776c89a58961a9d74579ad","s":"4424cfa0ee3974f2"}