LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"40cf53efaa96b2ba59868db4aa4b9fde","s":"0e5f1d9f91e0fc4f"}