LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"d861254833ed7726879291c38f847d51","s":"3259e4d72051b575"}