LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"8beada06eb214b6640abd4208912649f","s":"c3d5dd5a19dc0e4d"}