LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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NT8PBKfdbV5PFKroqGaTXv4KfQ3LM10cM+eoHGmnGyynpkQ9IsYZ9RObasiiUB5\/7D1uaIgHKghQ2xesVeTScYFh\/Xe6CnodkRu0i02RZV8vrXy\/K659fz+eND8beuol3Zbl304SiZDobtN5caxg9YkgSRy49jssGD4BA7L3XunHUfP6hyaDglkQcg1IFFwlCJSMtoCTaaxOLkJBGyOhs9kpFzPKD3spDmHNljbDX7P+xo0nlXU1FUQv4varoiikkiMgx7kkUKn8ItiYozBnzs0eVxwchA7fvMfgc6hGto\/0Y0gc0EZRm6lkaL0G+Nf6dcytJDbfXhYsrvcd2SFCpwjZx+6KUfG8z4UVodAuJcq8ImLCBlpIJHji9ZE7p8gVC587KT0m5BItqcqNr5O8F4I5YGzggBlEMV1NuDzEfnaGDMC9m7Au9C298YFdlWJrdCLQjiE4Hv8Bhv5lgc9XhU9lriVm+NS0olHT66f\/r0a4ncPtTdgVjMtIKD4acKR\/MbFOBb2czx7Ol+MrO35je3YJ3erQ6ObphcoYAvE8x23cXjeMEAjAwFJ0+Yk+tBmotzKGKSrz+aQBHHbesSIL6+tAPHgkHPxZaxbWChAfV+iP9\/srWnLzXsOA9EFLn9c9wma0iR5Nsn+W9GQQhs5QyxP+4u2ISqFCEwcBnEFtXDIG1Zswk015QVDnvgCn3EBokUt4WMAXXuY4XXu06HcTSFrztfuIBT\/fT5aVFguvl4Bvj2+xzx1u1Zz1XqpEbtcXvMV48GR\/SWDJ4Z1oHfgQ0eUBGBD4S86UtNsm7GYWJBFNAhvUpAdIHJjcGKsyzhJOtiExsB4WG+eIowaqSzhUEAKsi2z3OSDZRhEvC0L1RNJrXgZJalH7bvl96tbWURrVzDYwEis\/j42bn\/l31lVqPs5Mq0xNsbD2MH\/7tyDJyIvIGeKx5aBeXSdXgm5MyDhgdgbzsXHyjd0jGrqolb33ckKkALK\/MeNvyP9LCmlnaxhPpa37Wq5m4aEB7VAFjDz9MuKO\/bDFgp+NMvIPGv\/57JBIoYlCb9A6GuLXCEEpLmvqOOYNSDtTVYfzAw43rm8k8rsdEWC8kTJ0Cp0Bwr2HlG2FSKeIMN34U+F7HD4A60VQJJgamg4GpdQ7YxKhZQ0JBEBSceso44xdVAfcwbQYccrNLwmE2Z2SSrUZQq7ZUBaEZ0r04w\/\/rThPqKTABYFHiZ0orPF\/ZgxZKUalJv9Fk0yqW71j5Yt+HS1LLOhhYJmw\/odv7D2bYAPu8gslYAfVjtk5gVflJTnv9G3gpfEev7ODjwHs+AuGCvYym3rFyENaZBT5bkuIcST4iFkzdP353MrUlU8Te2Cx3DtXz0EtUrv1qXjCRRvHEiOreT02gBzo+BclGeg56tBH6XYHwAj3YD5rwluoC\/wDrVtRR5QCqQ29Q8D31sDVQ\/etngM4oNMsuwmTY9yVlIwB2m\/MnCq+Kh9TnRFJy0Y53TD6n1SouqCsYmeAteeRZDLZftV8lMXpPTyvrFY91QnjY1QK8QyIrpLGvQJVe0qM8WCzN1iP7ltmNfe9tEyxspY2sgx5NHwz\/LrSBRfeoT7o3x5WvHvfV8+wLMtxEWLfPJbHvcSwPTdV54lVyobD8GTx\/BLuZnczrlYDmdaWupnEvqgu7ke53tJJZjuWUTYmggU7hN+WqN7kL8VJ9PxYKGf7BQBnoRbI75NdWZ1jnLX34oONDww0OZ61gtWxmke8tthYpnjjCrT0gp0u+I+mbYzyjgK+iV\/cTkwh3HmNWC3jzCoevE0tg7SrZcK2f4TgwVg6Muh6QtY+zvTksURnQUMKSXHR41WYgAL8zk4MuxyjRXMO9kgwZyEYHK1oQT2E256UbdNi+8Xxz0jASlcqTDefUyXTD+fpBAO0xt8TuT428b\/ATN7lGnM6UcOznP9xfldf06Mysgldud2qFh8LK0G2Rmg+PGwdM\/5lxeWHlSRVEI+mAe8nFUcbvGTcq8edbqpZyfGE13nhZvUmuPe+oEj+5m522U84QBLNWBnTE+IiHY3Zr+VFM\/85Lx\/6TjALnVDBEUZHMpPQswrtNTaRZWniUwOCJKsWE87jBJt2XDp5BekVLHouKOAVGesWaabi6AZDaLG7LGofYSoQVCCO5fPOHXicmZNlhA2rwZ5s9DQszxSBTluKWngB8sAYqi20XRAJUZZOQ59Le\/a5j3x8L0WpLQGEibTteKd8qAOyd+nhGNWPpn8AeXjoy7vEZAuKWf3wo4QzmqORtwH6\/W+wwVikNbRG0HmCyog3EKgHopFwkJYBdJKeIKigiTccbT5CyxLBZXINA7DRddtF5Tf8t9iBUfLNBYjmUXafX+U1njgRRwKW8xyMfSSDrZeuzb0WBaQ3D5AuPgrPrD8oa4kJrn4TK84pZe8+hYe4vszGDbNyNbytafTyBR8SUoQlpCr2eDvO01TSZY9QL9Zu2MKV3cj67muDyESxDo2NYN5MAuO3YyjkkAQn+APzlk\/+hGhEp2na2ijtM4CHQPl4vq6bZYxHMSweZ7ljIXP6Sb7M2NUsQbMB3Y0alWFB\/yXuHAsZKHI29013zvXUf8y6X1XU2YkJ5\/0jHItqCU8r3f+YlqB7vo2if55WQ1kVgcFTy5FGBsMtl337OQEhlvZjz2RvEXjWpyrbkPqkRfq\/fzqck6nMXS9YofTEOU7RZ73qxr8MdTmvZ8k9PBz0GH\/GgmapNnxFPkv379XsCmVXnnh0lfzxOokcBf9UOK6jDA3QvMkzwFj6tU5phPGnump9zoHVRX9ajYMRZptgfInn3ecsdmB59O0zFN63ULdKhX0toPDKuA4FQVksR208TPZZHO3C2dh6zWm2vFOzH6L7zu9ijlzcTbMOQ\/meu5VZDPLfehfE+VHzwhd8j90UfN9Jj+s3YnJWa5dJtygIVYYB+pT994ygRMrMYaS7is62AuQ6npx7Yb0Dw5BDWQqSKOFfQ0Qte9PEHeK\/SxpdiB3yCbm1dFOpb439JVFkwPWT0vvzf8zW5z7I7jmcpOjzAfaXyzMFrVLwHCe\/CNzWu5AIkOMTBUetDH6vId07jzhOS+O2ouX3C9JOHaxbnmU0nXEhBEAZT2oHDAYKCFTWS4cBoIYgxOHDoKM602Vc6xunFijhUddAGH1OSLHYGan7K21Xw0P\/TbL5XdT6MImnLw9On0JZcEn7McfMtNms03h0CrN9za07InUVgYdkLD3\/pgmJV+b+z7CGRknXGxfWB3vG3SUGenynM\/9iqdh+XfdRwBJ\/Vg5uBVRsfWuJ7N1kU03mSKnFfVHg=","iv":"bde8d99f9dfc73db3a378d5e520697bd","s":"4f60d259b4b673ce"}