LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"ba6425f97576870eac90f574764374a1","s":"90c16b8a531f57d6"}