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Retail

Chinese consumers rely heavily on digital word-of-mouth for luxury discovery

October 17, 2017

China's consumers lean heavily on social media to discover new products. Image credit: Knight Frank

 

By Danny Parisi

NEW YORK – As Chinese and Chinese-Americans continue to develop into the world’s largest luxury-buying demographic, understanding the social aspect of how this segment shops is key to marketing to them in the future.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Louis Vuitton introduces Visionary Journeys Seoul
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