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Retail

Chinese consumers rely heavily on digital word-of-mouth for luxury discovery

October 17, 2017

China's consumers lean heavily on social media to discover new products. Image credit: Knight Frank

 

By Danny Parisi

NEW YORK – As Chinese and Chinese-Americans continue to develop into the world’s largest luxury-buying demographic, understanding the social aspect of how this segment shops is key to marketing to them in the future.

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  1. France welcomes first Case Loewe location
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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