Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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