Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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