Luxury Daily, November 20, 2017 – BMW, Rolex ranked most-authentic luxury brands: Cohn & Wolfe

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November 20, 2017

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Automotive

BMW, Rolex ranked most-authentic luxury brands: Cohn & Wolfe

Within their respective industries, luxury brands are commonly perceived as high-quality, but consumers feel as though most are not listening, according to a new report from Cohn & Wolfe.

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Strategy

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Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Luxury FirstLook

Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Apparel and accessories

Hermès looks to new interpretation of time through artists’ lens FREE

French lifestyle brand Hermès is capturing time in a unique manner, with a special film series that becomes interactive through the use of mobile.

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Fragrance and personal care

Shiseido leverages technology to secure beauty sector’s future

Japanese beauty marketer Shiseido is introducing makeup for the digital age, as the cosmetics brand continues to strengthen its relationship with technology.

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Webinars

Webinar on Dec. 6: Luxury Outlook 2018: Up, Down or Flat? FREE

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 6: “Luxury Outlook 2018: Up, Down or Flat?” Panelists include experts from the luxury business.

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Automotive

Audi puts competitive spin on holiday spirit in humorous spot

German automaker Audi brings new meaning to the phrase, “it is the most wonderful time of the year” with a new comedic short that shows the cutthroat side of the holidays.

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Blog

Top 5 brand moments from last week

As digital experiences begin to be a discovery point for many consumers, luxury has turned to physical retail to reinforce a brand’s ethos in a tangible manner.

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Strategy

The Amazon Effect: Luxury Memo special report

As ecommerce giant Amazon disrupts and challenges retail, marketing, merchandizing and distribution traditions, the luxury business across disparate sectors is not immune to heightened consumer expectations.

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Luxury Daily Awards

Inviting nominations for the 2017 Luxury Daily Awards FREE

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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News briefs

Burberry, Bergdorf Goodman, Tesla, Chanel and David Yurman – Live news

Luxury Daily's live news from Nov. 17 - Burberry draws art and fashion together to launch illustrated accessories; Bergdorf Goodman pays tribute to local culture in festive windows; Tesla shifts into supercar gear with $200K Roadster; Chanel touts timepieces, empowerment at feminine club; David Yurman translates personal memories into holiday marketing.

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News briefs

Tom Ford, Vacheron Constantin, Saudi investors and Pietro Beccari – News briefs

Today in luxury - Tom Ford Beauty: On track to hit $1B, opening first store; Vacheron Constantin unveils affordable luxury with new Overseas Dual Time Zone watches; Saudi investors check out after hotel turned into luxury prison; Meet Dior's new man who made Kendall Jenner walk on water.

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Columns

3 questions to ask before embarking on a direct-to-consumer approach

Despite the obvious benefits, selling direct to consumer can be tricky — even for large brands with name recognition.

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