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Retail

US brands are looking to gain greater digital traction in China

November 21, 2017

Gucci is one of the luxury brands looking to Tmall to capture the Chinese audience

 

By Brielle Jaekel

Likely due to Chinese consumers' eagerness to adapt to digital, new data from the Global Ecommerce Leaders Forum shows that leading retailers are focusing on China as they modify their online strategies.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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