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Nov. 21, 2018
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Retail

US brands are looking to gain greater digital traction in China

November 21, 2017

Gucci is one of the luxury brands looking to Tmall to capture the Chinese audience

 

By Brielle Jaekel

Likely due to Chinese consumers' eagerness to adapt to digital, new data from the Global Ecommerce Leaders Forum shows that leading retailers are focusing on China as they modify their online strategies.

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  1. Condé Nast, luxury jobs, Aston Martin, Chanel and The RealReal - News briefs
  2. Day's wrap: Jaguar Land Rover, David Yurman, Gucci, Celine, Ralph Lauren and Louis Vuitton
  3. Dior goes on an old-fashioned adventure for newest Baby Dior campaign
  4. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  5. Tiffany brings a whimsical workshop to life in holiday film
  6. Now is the time for fine tuning influencer campaigns: report
  7. David Yurman increases its physical presence
  8. Jaguar Land Rover provides dealerships with local marketing tools
  9. Don't miss it: Luxury FirstLook 2019 New York Jan. 16
  10. Bloomingdale's brings luxury appliances into its product mix
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