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Retail

US brands are looking to gain greater digital traction in China

November 21, 2017

Gucci is one of the luxury brands looking to Tmall to capture the Chinese audience

 

By Brielle Jaekel

Likely due to Chinese consumers' eagerness to adapt to digital, new data from the Global Ecommerce Leaders Forum shows that leading retailers are focusing on China as they modify their online strategies.

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  1. Lucid teams with Uber to develop autonomous luxury taxi service
  2. Tod’s taps Xiao Zhan as newest brand ambassador
  3. Wellness series premieres at regional properties under Marriott’s Luxury Group
  4. Balenciaga opens boutique at Royalmount in Quebec
  5. Berluti recruits French actor Victor Belmondo
  6. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  7. Introducing ‘Heirloomcore’
  8. Givenchy debuts Matthew Williams-approved ambassador
  9. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
  10. How Four Seasons used technology to navigate COVID and elevate travel
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