
Apparel and accessories designer Marc Jacobs International saw strong site traffic and click-through rates with an advertorial launch celebrating 10 years of its Marc by Marc Jacobs line.
Fashion blogger Elin Kling posed in 10-year-anniversary Marc Jacobs dresses and shoes, and displayed content of the photoshoot on the blog NOWMANIFEST.com. Because of this initiative, the brand saw tremendous traffic to the Marc Jacobs Web site and an impressive amount of interaction from consumers.
“Banner ads and pop ups are impersonal, annoying and ineffective,” said Daniel Plenge, Web and digital manager at Marc Jacobs International, New York. “We wanted to continue our online advertising initiative and experiment with an advertorial.
{"ct":"MYB86Hh98eGtKHHvOoW0RdzmNfdd+535\/Yer0ru6ZNruXYYH92piD4BE+NIJiAoqkXnCLxkeBoD66GpknMbHr9I1vDOqybxBP40Rj5QOzDgc2uwMQ+sV9oMsJX9BoGL4jQ2KnZU0s\/rYeQqlBaDHOWYIQDZrYtjFxUplFSATrvPuHDDioIcLImOwU\/BwaSSz6\/VmG8mV9evQVTrcerF07B36B8pEAdWN5ZQg2eAZ2VRmI8xPiZIr2e6sbHoZjXMhL8fJxi7yGr2oQWnynp0wGFO5H2e+6CpFGbf6sc6jIwD9FCKCqJ7HxaKtvmC5YTZ0XmwoHhO\/60rqN3Ya0PEwibQZTN5lb3StsSFV6tSQeZSGBiflelndCgnpzossx0FqY5Lm+WXYE+ywK3MZp3D\/srfEo6xkv9WqLSDNZxjfg9W+foMxeXXkJYIaf5xkBxyjIhsHRYxGhYeh9ULWI2VwHtcD+vTNRvyTlS9wUb6eFOnbneWxubV8s1N+q3\/KGlHBdM9ErOIYxFx+OV01om3pYsfIWucTMRSIXH5L5PtbXzsEXbtj31+WuIbw6F46GMRBhk4VAXHMRRTBMnPE4\/rc2FOWA5T4Ku\/MFOhPnDmOOLoYYj\/O8DWwN\/OW40ue7OSjkwRjMyBN59dnCSX0PCkd5Tz+MbNN5WrUx6zI7MFit5vi3z53Bd0ZJUxtp\/s\/MMWYEAJ8bI6F7c9qyQYa\/pv7Mg9QNbKVBuJEJ7S6YGghKD3U6KtZbQ4Z7bJSx5KPPF3W6mr8F7tAZnPOm+pX9HckNoDVQKShZUzBKiqSE7c87G4oF0Dnrxtj4z5H+5PbOfUAvRonvOGyBwCi6iqJKZJL4BbGMufwtzDeGINPor32y1x0j1qdrRqtiu8LwyEACQHPhVaMyrFDFPUDfGCeA8nQKvr\/ebU9kuI\/od\/vAk6Fobm1rNDbcrCC6P6lXJwS1GYDLl30I9OyndDiIIe8Xw+IHme2jn2mmmQehG8ZUIk+56zMKOjRBAWH+msqe\/ImIbKjbVlRjc4ZhJTJERHfPv+qFZEUG8r6mnvOnUKM0kMhCPY5v867+n8QkHEb9NKUG8\/1OGIvak7qzO2kyIfPMVBiq+aX18o2Wv4RRGVe1\/FlhHARrQSXb2s7heWHkN9JNigIhAIyGg84FPWE7GyC\/FXWIZ4ZRkQSqLJ3D2v3SvjVbqaP8wmwQO4k2KQYuj2u17B2bO69qXp6zHNhOvAJQ+2N2mdqWFaEMP2UAhPeKChussCRE4\/hZUq11boXOdNWow08AH2ODliuj0y0ZvdIRIH8LEoiHYUzn5tuoUdVssbBekr\/Iq5c6dGv1Sa5xSqvAXKVQFWFb5LaFS9b\/tLzZUBkH1haloy8VBj76o8\/6ktDXCLOJjQg\/HJs1YbtI63bgXOVgYYGPu7D3z7YcawUCvhYSSuraOZsnY2VPqzL7DgOyS6aoXkvaUjjXHOIzqt4868QMwv3\/A+u24pckISqay\/vQ1UkwnDgb7vT4UIy9ZhNVwEtGGiris47qixzfJdi7vwH3HKDe8Lw8jsNLuxa2H8CX3G7+8qzWsEdknazt1exnepZGIwfa\/NYXMSd8AJfT0zNKpoezxxMPzj9dJ\/GB\/JfF4FJ7TlzLFnvlfgbn9zoKD1Zn8LdVix10RlxuyIGyJjpDxR3nzt8yPpBJMbIvyHvYMdaT821Ggjd4ODRNQPt89MwvyHyOMn63V6ZWSO+Wdx819zZIt5xRU79qrSdtE4lmBEZS3kWyuj1astRBw4WSFE8m3gou+SLwV9vUFa5YgZpCZux43JRucMCz1FCrBUB6+p8nlYyw8P6bXQN3jcuPupj5oRi\/f6yE5BL7PYzkTpNQGObxT3uzTiMB0ThzewmMWCvxTNUGgMKg43SNg+Hkx6t2ShR64+6zp8IkMbnLXbB15qsT\/imlHuzTrmGXmz7zsTguBzUDwDK5Pq5wEAwzBe2sM\/Ejh3VWFsfmrpbQlrV2mnoP2JPxaWG+ZMiDYs\/Ixweqs2ix7y30RN51omGZCLlXfyXujQvodTHe3nYnywvu49Dwv7ii\/Eg+JBhER8gv8kQ\/2QNkKj02x4cJ1lfx\/89OYhaAdIz0zZmXHdC6iMqYmVBKVfsHzZk6KevJ\/r+kZ11lLKy3HcxDP9K563dJWdo5\/iGgMlyQErN0uV931egsIMeuQmsXMkU7oiWMZic58DfWkR9S+umijPk\/Ax6FRnwxDAbptsa2Z\/GGvaJmv2dh9fOD7UkLQuG4ZF3x2eIttRCkzvxosFGYlgFHkk2xe+i+uErOtm+SiJFU0eUB2JJw4EUolshugmBI8qzBNK0Ie84rH2by86lXQJo\/IRhoGWMKKqJbRjy2YMzkUhPtlGd6GoVTlML9J1Lbs7frnwekRpm2071y70klbhVAKj1wCNfiswHFVMH38WwrVsN7iwZAWG2tw9Dc3wJ30yAd7cYoRnD9odtf+SaVl2WdYzkAUdv0FqDGswpRTGkYEDvdFvhSomZXjSFdwmn588OvdhcupE1470\/px+1HBFOriFZxA1ufWYsgI32QMvyd1cGEHLFMrMnYqfW256iNfkXng5XyP89fhgXmOpn4gAKD0tR1mzYbvUMPRrW77Yyu5FMm\/vvYNRZhJottNqXDj9+J85bqPOrtzTiwUXkOdB72dNoyUAKQy+PuehyaAkVosV8fFNPHea42cq92zAeDcPtOTp8HsrBy2l6T+kPmINf+tEwpDBS8rJVeznpTH90ZWGg\/E7+bava+OR7EtZjS05YIfbHO5AgSVqfLCRmL02IHMwQNiiAmINpCk6JLUppwmbH7M6Gi4IgLEFg9VbxBXXzhh8zPUNCJYuzZMFuAAGGo89ozYYt8PYcJW\/3df14aM\/3hWdD1ejGoPlwIS25j0aSdTOtnECDdSNocLw8au1PgmKmDJ6qXD2QaPwhhPjdA34yqgqMkXhYo9Oy1U2dYYgkxXuijhd1qSkoTvmdYNTJpulyJSdBvi+DRsZmpTAaffz5Xo6EBPi+jnGRrKoCKwsfOhj7dN3yidu7hdS6lu6xpgvYbZGV1S\/9h1zLq\/ieS2x4m3+r3Ehi4bM1LWq94tIGdWGdaIkVJgyAdJqB53fifb11zytyh92jwyDuMS+9XiPgvjtkJP5T4PKZcB2SooMzG2kSuq63pruQHLGrCwUFYvx+40NOluCZKB666eFWtlF158gw8LdNluthjB+LlPeN0hYUNNKd8cLzxpRKyw9gyF4CxMgNW1sY7V6Mw73yaA\/3n1XRbthf6lP2nRenPb0fKUi7r94Ay4QhLzQTIjPPdbOJQ7IrE4haxtSvPogBbqnLtVo041ClvVh1mJlpgVeqrCK8uuyXPoCH400baLT8EVFkBXuWqBjLeujHL9tNBvS6wO55PInDIGBHN9ICmWq+RWnMYgWyiHpZBOBS4Ap0ZTEoELXVj8DtTcthObs1sZAVLhMpzSia2v4lVlCE7oA2\/G6vjnrWHUHOgVKhiRLnU55vtTbdTcfyEQHC7TQj2RkF6xnn543e2OQCdysA1m1E9C1NcDXPibUwJOwlo8Z3OOFt6ffcdLgkDUHD72J87svp7Q0RdNnJ0Plp6pkcRedyYsMnn744e8cqlbRVgC\/6Lr9\/use\/3ZriRC4oFbeBWURTBWY1lkEUzyNq2BT1Hgo1baB+GnePmRxvmayew1FJuWErOOkF2XZcbxTj0ImzrlHDTfIOlIGEKevFPXtXjHK3Lvhh6DMfWmQnG1\/hmjsG+FMJMSLTypOpgXl3XwyjXs1iSaYLw8RsHuN6+ZUms6\/Zkn+e\/dRVqg6MTuYb4rFMh9F9XCCAT\/Dmk0Feqwj3G3x50ieO+ckhIN+nzgu6B\/U2sGUH99ZdUMubw7xlzLTiKJJ5GUhZIRh1Y1J5RpZsL\/RDT5db7mneUNseyil9NyZtuc9CtYfD3PwnG0jGyljg71B6FZQk0gHkMM31bR7wIR9YU5rktfmihr5RYqYK8dOX8j3SZUnJcoIj2iecpnnNjjXE3dICRdlzv2o2VRJhz5eMu+egYKwAIAa9HZiMgNLhabdCq3gq8iLCHX7aLemwCn+Tw8SYhGkCMfHuXMcK7WMRU8LXc51KIt9pwXbWqM0r30hg1UojYDJHcfxdLNYBMIBzT2ay2RjnOKqYhimfZiUATJZq0wzjguNtu7qj6VSf1GG1dso0eKklONBK1YV1B3mLogeHaVs1ovG\/E67CcZLqBINVAqhDezI57aHMPAO7V+qkO2sphP\/4tliVnPqHEj7+b5W3rM2y2tEG+ef\/d944T7SMX8KFM12FINGoUF3GdVkxXKzGPpKvOf8+yhR7WbYi4IG6LnWsmwwki91oPPEG0CSruIuf\/8ywwlT4oq\/fFkdukn\/\/TIH6kd4e0QOmkHhUKe74rlhtKzIqcQFNQwXPFQyWy8ykIGN+HEH2w\/MdSJAWRtKC+M+PbL4EkgZzvxtVjx\/+fOqU7HiljZJRlW8B0mUg510drym47\/dsjJyH07FFKUaPSepyJH+1JmJMFvSp5PWm59NxpYuQ5J4ZZuLT4kOJLy+gDQW4R368Ssdjgd3LDQh3MfagTQL+vpglQ5Cw1Lq9FATjWGDoBLb6k3gtYQxUOgikQRN7aBC3f8haqK+IxN6HN8GkPWHsNX5YjXI9a3utd1lOngpLIUadR9dutzJ5s2\/8o9hHVWhLEeWaFyNidg4kGeeky762vLyusRIuminZBZBVYRNKPVLCxa5xFVsYGDVOAZQyq5Lk8JPbRaDjEN+LhjdFj8oyhkdb+loL+vqOrPlmbN3vZD2vCbb2GwqgjXVKaAu8eFEasSCgyh2nI5JrGseDwVXHIg5tiJt7ayfdkumty3QUG0PGeZc2clDLHjFggKsXlJNCjZRgGY8\/Xy0x1ssfF4lfOh3c74l8VIFxGoUm90E6\/6d562gSMG2aoDK6XbMTrh+ZeHVTz4HF2WLa2D5EKhwQFp+ixphXteFZx06BUScHM5As5MYJ\/ACVdnQPYhPSampD6exQ\/OFerTxaOboXKsoVd3fvYxiSJTUYltDtLcZK69VBv1cuoJN1sMGKLVk\/35ja\/RJ4g0gIvr9HxBli7t3wpqIYVxNOGxF6u+sJg49ii8ZrBKeCPGdhKRrBdC39TdUkDadr\/CB+YzzPZ+7lIVAQYY9UW3gttzBIW0FsnltONAMyBuiMJLkHHh1Z5BaWjaDd4H4nRo8G9fBQme06uN9Xca9kBnOp60GHn4wAX9BIFTbbxdzB2WneeYLVLY+8kkWMBZmgrv\/qDXU1rRtb3+Cu1js4kZVj096EioVMJOUPxjma6wsk+J+XjXj1tCUJ+eVS5sG9eQ85F2pqR\/EUb+HKvdRtKEcaUUYu7gXkRGta7wlsNDPCGbPXFQmqLKAlSDceq50Kj8Bg0RsmNYT\/\/WK2GibG8qU5MscoQN3JtWafGWziFwObwkDn2Df0ckGlHXiGbxeRme\/5sAOcU+4BQyFaGar8NcA0kiIrG+QNaRSzKqh4mqaOl5114H39jh6Xodz6Two\/CWToZUmoiTHX2fVn21Pi0ph\/26kYSADV3CGbST0z0l4V1dzGR8ob4PkVqInXZ2D1bxPvqotWhY45I2WL6oF1IWnM5gbuTN48XhQqk8VFfYtvTj\/ECcTWnw2bBn2PsIgNAN7oR4g\/WhBXmjN7RHqQXblwNhkIDkasZb0cPDQ3tcigvzjRH2y8jgsk+FIX8l6ZnUfEa+\/C6BLJJ9c\/mPPWsWfYASK8TzlqGAmukLYrXdOIhB8ORCUMO9ESRY8Ncz559kPxD7NJxqcEQpQ\/+X0Yp0oMv0gWNroojOeeczW07zkEmPepjYeH+MySZ5bHSXbC0c0wAOWTymMZCvyRi86\/Xz0opq0KPXjpIbKYe1WCKWYFS8kWDtiz5pZEd7lBTHLUKKe3hySQruQv6Lfm5z0mZbZAj6fi95kVvhs4MibQYejs+vJAnL+GvVTxOwkS94NAN+vJsU7Wkn7Xfj3T\/o3Xz6U6Lx0QELGKemPtXZ4+NuLxdloUf1mcFAgKDwFFI\/VIn8TMSOWNCpkgRFi\/l2Oah2ybBVl7E5Jykd5Fi6oTBHOMvcbn43Td5plj6zlgWqBHjn0m9NEwpb3OLlo8WXj\/ucdSy4HO+\/Hf1jpcgg2J24XpnFNX70YAEM8Ij26JKu8tg41rUwoXnX\/QHHK6YidEO0cGQ5hPbuOJ3y4H7OwDFU8iLys\/K+8UOpoLe+wX11YVPjBrl\/9kOIzkbdKMWpo0uS4k8f3Z77KnNlN1POsJh79PRPfI0ydIdYwBzQizawP8cV\/VmgiJ4BZSqf5NSBC8K8h6kGvkbYGoyaj+22\/iVoZHV5U+ysHGG+pe9niv3odl7+Gc8Phw73RxjSzHsicQOYo5f+WdZ17KkC82p3sbpckSpUAJvLoYPtyZc\/AyHuOX5p0uX5w7eC4z0K6GouwNZ53v3F2KgN\/9SHCEElzCwUrsIZ72N7OwI2mapnkrQwzSCNUlkCcKnKWibihIMjdXsldjTS5CGqwo8OFhX+ieFQ1dZJyYTl1NXPbtOgkuB52jzTVgOXbUheE8fwXpYg8VGDpgKJU+i8b5yqTcpZ4ip3bYj7emGit12YgoXZQz1zVcco25tu3IjizPKstzVOLfax+SKCvC6KkMVyy2q\/ejHnYD\/IyVzypo2h9Y6q4uYxSbjE+tEQaBsW1oWGFu+vSuIvIN3zD6t95lwSAlLe0c+uHNxCH+CWLAf4zNVoWw1GG8G37UqZGo95YsnTHkHGnY59CgUmtJmb9SeaaoMZf1NQNfG65v0XzbFaezMcanM2KZZa9qIxDNRXfTXO3\/JpSSoOeWFN0i8YTVbgaUYAICH1wnsdPphsUsxhdkspTV1R+nd97u4v3Kv10pmTrHP8WrsblkDna6+CHlOCkxQ7U2dWaK6qxPP\/jSXYwZZsbq+2Tx2+r8g9mMl\/g4Lm1HOYD5XjKUn5k02dHmo2\/Gh2L22iYesMFG9QL3ItsKWJulYDdRTu\/2wq9Ir+77TkzuPtaB9PCe0Qk=","iv":"a8f30184fa01b95e5d6c7f9ef6c50b7e","s":"c2b677c8f723bd95"}