Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"c4f385a090e677f884cacf181ccd821f","s":"982144ee3c292f4c"}