Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"e355149226840165f87b40219ab4e661","s":"da21323e796fdd28"}