Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"bacec3a17d3f8df6458d1cf5b60d72ba","s":"5805dd997e7c398f"}