Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"f55d5b8c80a16aa0b20ca114287580b1","s":"e5425689c31d22b5"}
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