Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"87870dfffaf813dfa3784819dfc3644f","s":"476b3de7da0103d7"}
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