Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"1639e68f27befd8b40565f880b064564","s":"1d8d84cb442055d7"}
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