Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"50f0613d2bc0ee8e46c45107d8a16de7","s":"85b7e4a5433446e0"}
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