Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"fcffecab4bc0c0010788c00adb4c75c0","s":"e1809edbcc0377c8"}
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