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April 8, 2026
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Luxury Memo special reports

Video marketing: Luxury Memo special report

January 8, 2018

Kenzo leverages film to create an ethos of art. Image credit: Kenzo.

 

By Brielle Jaekel

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Sustainability’s next act: From ethics to economics
  8. Equinox Hotels to host third annual Global Sleep Symposium
  9. NetJets developing exclusive-use terminal in Augusta, Georgia
  10. Global secondhand market to hit $393B by 2030: ThredUp
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