Luxury Daily
The authority in luxury news.
Dec. 22, 2025
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Dolce & Gabbana introduces advent calendar this season
  10. Sephora introduces new concept for SEPHORiA 2026
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Video marketing: Luxury Memo special report

January 8, 2018

Kenzo leverages film to create an ethos of art. Image credit: Kenzo.

 

By Brielle Jaekel

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Dolce & Gabbana introduces advent calendar this season
  10. Sephora introduces new concept for SEPHORiA 2026
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’