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April 18, 2024
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Luxury Memo special reports

Video marketing: Luxury Memo special report

January 8, 2018

Kenzo leverages film to create an ethos of art. Image credit: Kenzo.

 

By Brielle Jaekel

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

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  1. Kering announces 2024 Women in Motion Award recipient
  2. Hermès highlights equestrian-inspired home goods for Milan Design Week
  3. Maserati turns focus toward all-electric fleet at 'Folgore Day'
  4. Prada’s seafaring scent gets star treatment in documentary
  5. Luxury Unfiltered: Training is key to making emotional connections
  6. Dior crosses borders with internationally-cast Rose des Vents campaign
  7. Technology, personalization defining next frontier of wellness: Ipsos
  8. Private equity deal value fell by 37pc in 2023: Bain
  9. Hennessy vies for versatility with 'Made for More'
  10. Balenciaga enlists Kate Moss for Le City Bag campaign
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