Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"6077d16e5084aed7b78fbe60a1d6a500","s":"39674ba3ed05431c"}
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