Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"86c72ebfa0957d2086bdaca10c237a53","s":"03fbd1f8c1f510b5"}
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