Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"3737ed66992c87111b2a52ad9b298ab0","s":"749327c37d3f2d82"}
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