Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"61073d505e8e71f645afd2fdb9501f58","s":"cba24b44952589a1"}
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