Marketing
January 18, 2018
Luxury brands should think about working with Amazon. Image credit: Amazon
By Sarah Jones
NEW YORK – Consumers have more options than ever before, necessitating that luxury brands defend themselves against encroachment from new competition.
{"ct":"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","iv":"1c24acd7477fa75642dd1a944db49e36","s":"652fee4cbe6f1996"}
Share your thoughts. Click here