Marketing
February 22, 2018
Jimmy Choo x Off-White is just one of the recent luxury streetwear collaborations. Image credit: Jimmy Choo
By Sarah Jones
Luxury shoppers are increasingly turning towards more casual styles for self-expression, according to a new report from the Boston Consulting Group and Altagamma.
{"ct":"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","iv":"8593f01567b56bc05bea710f658b5c86","s":"4c8658ef2d9ea57e"}
Share your thoughts. Click here