Companies are increasingly seeing the potential of mobile and how the medium can help build relationships between the brand and the consumer, especially during the holiday season.
While many companies are still formulating their mobile strategy, it is key to incorporate either a mobile site, application or SMS into a multichanel holiday initiative. Consumers expectations are already high and they expect to turn to their favorite retailers or brands this holiday season in any medium -- store, catalog, phone, online or on mobile. Here are some practical tips for holiday mobile commerce:
{"ct":"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","iv":"010dffd3e134b4da9e4d4b3eac9fcfe9","s":"51564a9ae89485f7"}