NEW YORK – A brand must organize, map and socialize a customer experience ecosystem to make consumers' journey as easy and enjoyable as possible, according to an expert at Forrester’s Customer Experience Forum 2011.
{"ct":"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","iv":"bd7c8e6ffee0f38c0dab72f7ae120179","s":"89117b9c31a978a0"}