Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"128fa00d8788bf6f0adf0d6764ddf700","s":"b945a3773562762e"}
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