Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"85a3f91dbf0c3fb99ea758f7a3d0657f","s":"fddce312967f2984"}
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