Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"cc31087ab4b330beb30e8a34caff5f1f","s":"238af0e799841d8d"}
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