Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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EK3urGmiS8\/Zz\/hMrPxeKHQaScbDs6me7W3R0fG5BBz934F8cZAFMgX2PGSYcdSTey9+I8Jdhz5iW0Lw0yzEYywWSnJ4WEDZo\/6DLdgbsKgUaJdNAPKdnJpaXIHRJHy6ytUiQHxSnDL7v9BZwMblbZLyg6elmzc57CYccSiNhjo7FYACLf9dOwDjtgaDZpQ3alcEEw3ekDL8DJYkR9YK8eOc1uUBpJgPbVwXwFAtS8sTJizz6a9Df0jCll\/bNnFvegzQuG2VvLb2vkYvZMPLe5KI0IHz+oFBuuPVicxk6XfofpEMklgBaJyCAUNh4Uzh3iiRq4kSWFt03IxlP6swNbu310Uk6VpLdnur+IJjZTi50Kz7tTp27zLUKY5Sgt3uWU0lTlAurcHCdcnq8HhOqH5pnl3BFP\/4Oiafs7aY3g\/Y\/fWLmggfr3JAx5Jl8Xv2maXe3gi1BPDIIjn0E8oPfe8YvETn0z6NVAAWkl91\/FH8y+3RkkRBHrw4\/3bSxa2fWUZ55hOamOVHRsrLSy6n6OOAaK52EjdktZyRtSRiX3c0udicuEhCyzk+bQSys7RIA4FWX\/bdw+l52RUlChtGNPVkPnk5nawzbW+P6cgp5zZGRphsXNb7sJNufj3iWnLeB+vHSSGpG76VVXaRPyTiCCwmdLjHolGHqfMtF23zEZQKPZLNvl5DjyJ4ZzsF2CvLKpgOmMwZYPGDxkIUjWWZvwYpgZxjEMnP4ksm4MifC8A42ristjxlWsBcoji3eG9pAI8NujIduAxM1wCzT7K3SLAOkr6R\/2VlsHRLBaFwws6kqYIotG9m7WXexfiJIVGHWy\/B\/ZDh5zBZNobpIijfps3C6J1WrXQ3C8WgMX0Oo1jnpSw7IGrxqDD8EsnLMxAvKCpZWQ38CKU659Mip3SwHio0BZTpJDtP8+0Vz0ivIbNPTVc06mdnahDfww1nh7Qr9+62T2px0Xj84Bh2+BSKjBr9L9sbVTwZNVpdRoFuuB8Lp+wsOHV61C4VbB4gQXSjhEPTdYJBmIKzRo1AEHukb4krtcoi0ufP9jsHNe2vYMs+4RXlZbN6h\/wLyhHOZo5wNzJe9OwhnWj2RXTWVMCKFur7SSHYxClpgohqzHRqgf0kQIfdeDe8ykO2WaA\/3LWr7JWoI3arXmY7n48V\/h8k5H15gldTIQXeyfy1uXy4JKZ11+yS7z9yDWJ+pfSQpoVTd7XRu24fTQkLGWjnae9wS+ImIF73JtBx+zpG++jzyPvNUWTxdnR5CxSIRbrAsKa1Hx92BO7OcaeEMxXtoFEsgOp5lZxKYTJwsMhjq7mJd\/TZJFsvcbNDtfqInCtibA6H6ckVPZtT+FP14xFRgUxNUxbUZQ3t9bTktP6lDu6XpM7rdkaGdxiM3D7aMYHrf4uA4pVPzEbAwUbcTs1tn9z1ouL1cobLhsgwII+kpOaXVWm0i88m\/LScJzMjBypBSV+nJ56w984ZlutMM8QTg\/AFf\/MxBjXD+nFjn+gTF26nURgF\/YI7JOJIpoYYQpC1uQptuyDs22XtWpRA6a8asXVQCqN4P7v9If4lqItVm+yRUdhGTFEa54fBP1lS7aOTnCN7iqsIFPvmq1mhQIWe6ixMcTducCManDLfdZR8v9bc95o5jirZYYqVWAU1AzSgIFHUeLU0sqAfmqcSmKdtsL5h\/8Ph6tKnAHKzbgdLqLNaFt8w5\/BoyOMHZsZ+PzN5Yoe72ch\/WzGdT8PACGz4z7W6ZP4BY5hKt4ZdXUuqUKrtw4hQ\/Tg9ZqKr06GmC7cZ7DD9QlIMQIRD8+xx85E4BUYsFlN0Ohzv6vkAnohto3gMI4jfPe5GeWZh5eEFRj74nXQKztZeP1W4Z0zm5E3H8B+n\/JMT76rz0L0QVogN28w\/FL\/6hvsiYpkgIff6j\/EvBV7ZQTv7C+eDuSTO78UpCvOyftZ+c4+r1F4BQfh+Hw9NtMwWX2dxMwgWajWfWtmzcKdWx4lexyvsbNTrTpYp\/KFdfwGGfeqx\/+aqDqqkcpfYGv\/lD4o5CqCOma+AuosJp+GGzn814eSKEA8GYZAhhGCZYzANxA2W7L0dQ4QDQgV03uo2wmNa8oCa2IV3ufNPRz0BbGLpGbvj8meBICtTAWrtoa4aYtVPF8I71ttDSZM7zDTTJhi2fwaHOnfxJ6WxbKuEpe7fDZ\/Xsc9EiwcmpZLzfGMSmVd8q5IkjhNKkG6eHHDoF0RQa6Y8LmTgKRKwlbz1+Ewrw39vhR57HXqcg0TsGZL3fpJ+jnfthsLutpAH9jDZS1P6XdVgLZOJimV36gIf4YJa\/dHjSL\/36Lk04PagKh8So29EzvUs6TuaHiYMTQqLhWxLVZg+FaMJEfAeh37TI8rOI50pWCa3PJMhH9OvqmOq9Aif5c5ZaElKbegq6h1qIwc6DpwQO5jXcIDUM+2QZvlfDpt8ueVyRKJToNf4TliHrDHQ0nsQNNFj6dqPiLRgqI7gKTbF3ZMtWHg84U4FqbtZFkLkYtR3NEVCF1eD93JMpqLqsSiC38H2uJDXD68FcpthrIW76TmYGJOzcK2w2kJxj4QSTgvAetFu8c8PFk+uO06Ie2le7wSQf38ohKj6lbbH\/UtLBExobBW5VTgijdl+sZDy7AeWWW1KOOW17ArfvXjF4SE2WpqqbUjI+LtWT064PImpJ+7ifmocd2T1ioPdYZK+NcJ9DmXwkzpWCsvwFWWdDxP6jecExVkLB\/POGFdgEKumyBh\/42N3bV8jdfB96yyLwagcoe028zXPm\/RGhLNStDxqjWOo+kdQvj9kAUv5BpG+9vJ6PZs6Uy7QiCk29v2Jx\/ZO15cbzSNJbMKMFMC5HxnA3ivyy8AqUcNjLXjSP3dWMoF+yw0JyLZ77hcuyZeHfDQeGaJx4\/zxVUHQ0iadzS4pVcq67jYZoRK0UQCPVfSf\/di4AfPKQjNlSDbqdn84mmy9N0uFPRQvlJlAS+7NUwp+SQ+yMF1xiB6ItUdD1pl7huxOVFmEiOamEaAVZYFxuUTWKU+tkHcwRlrg912cU7c4eEdBwi2j+Cftfj5xn092EPSiuklvfaihyhk3GznkqVIc\/rKO\/h20IOkCfjQSOq8ax4tCAPIi5xHiip4lfjCfPGO68lH1jNH1kHeCZq4Q\/RzDB8EONlmcUGZN4ETGlmvX2fMyzmtGv6HPaKWvcNvrspdpxK1UKTbLMGwupUivnW4xC01x+wQWI7ScHto7u6yzlCGARax0LWLqxrWYOlbg7OyR8jUG05cmb4\/oxnOM5UvEYrkEA+vdrmlqzlxRAC1dt5xQJg9ubQX855U\/95xHjq8f1XNOumLlTJiwDJPp1t8Zp6anCw19eNNKytO3Qhk3mUC3tHXxxaz1S459kBVeLSywlYasxnp8CTr1zYx8CLH+qYzw52mGp1mEQ2WnJvadB17OdEvFyDDZeMYmbmNmBr0Nc7kUGPo0khF5c1\/hp+BrRDmX7ZETBEJlcl4+Jmjye+zqcnINedg+m44zwMkivINStINH8E3RkKUT5y6DO40ACn7dMI+3FW4AOiJtSiZHXcouMgP+SFrq44a99BzCNpq\/DEpCrqq7S+PYHTC39bgpgFVzPZG7gP8R3ykMqj64v2nxpZjT3yyA7LQmPfarsF6NSPrRMz2roVxtkuooxz9vhI9zU1nKMTk4eGjZHqR4YuNmHUxndIhMRjjYIX9UHWZ10sssMCQ4qMRNogQ1mvDNfWuu4TiWAYr\/wy\/Nn9ebwbHYV09YMEFPYLuSY43um\/AXNU1atp523RrvhivGZV1tnmaaG3jmEFL+20n7tqKKfWTCOg3dhEFqa3JZ8qvjEyzV7nbNVutyS4klI0+JBeK+i+0bz0au4tyjzQt3IyhbXFVARg78zoED2E3b5qCAhJg4i8zzb2LBeDNLPj1Xe\/XoD1P\/syiQykjpklLfIiWULbRnZJuS9PHjUYjEPJtCqYMJmByEzreiu7dbsj0dXzbfH7cc8Nmnx1zO5J\/IXLX7fDN6O3sUAlhtZ\/d6Z9qGJiu73+tBxqsMbF24003QJkJnph0rQmxrsQ2N4mMwZMutrdHjBf00dg==","iv":"5ca6f20dd234ea83d6b9a3e4aa77232c","s":"29bede468b2d8e64"}
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