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Sep. 23, 2018
  1. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  2. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  3. Bleu de Chanel dives deep with new campaign
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. Swiss watch exports up 6pc in August
  7. Announcing: Luxury Marketing Forum New York Sept. 26
  8. ABT brings ballet to Madison Avenue boutiques
  9. Sertraline 100mg Online — Purchase generic Zoloft Without Script
  10. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
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Marketing

Gucci, Prada among Italy’s most valuable brands

March 9, 2018

Gucci is changing its structure. Image credit: Gucci

 

By Sarah Jones

While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.

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  1. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  2. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  3. Bleu de Chanel dives deep with new campaign
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. Swiss watch exports up 6pc in August
  7. Announcing: Luxury Marketing Forum New York Sept. 26
  8. ABT brings ballet to Madison Avenue boutiques
  9. Sertraline 100mg Online — Purchase generic Zoloft Without Script
  10. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
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