Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"be69c101316c62cd4faecb220642bdb5","s":"9c4ae44515f889b8"}
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