Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"a0308b6ef64cb5ccd8fed04ac90f4255","s":"753c2399790589d9"}
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