Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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Y\/YWp\/YpdVx2cRxI9osTWLfdEnX0Q5Ok3wYQ88CqQOT5auO286JYty+neeU4Dez5KirZKgE32yKe0VyAbtCUUWhQNsSM8HrdSbpaRn1YOJptCdadQwnapttynzOn1ZjmuryMzspzCglXL+4y86rJIdQCBiERYELcXpJYbX5tdQwnniwpxzi++hFsc73KHgl4tWMbY\/iMQvqzPuTRPGhpI6EAd1PimyuqHCADlJkMQSEDYZ1HBTv1sMc+Wedun\/UHYtuRhsnNZ4WLaLCPOxHNRSfwZt9gVWSs9+yE\/5cgNK1B7See\/o8m5agEHEI\/HvPMv2qMtc+\/9dGvs+XUW89HLvIC\/Xx\/PqWJNEPr05QSHs9PKG8432GRPZ\/Y9psXy3dhFFyxgTwZsNgMMiyZs0fCSIfWXjd3SsXjmbtBFs8qtFtdw5bvSAj6IF3w+Z1x8MGikBDEgQx3FZtAxL\/+xDoEwCy1mDZjnfO6noEvGnEg\/Ap6ZWnQRlnutI4DwpdchvDdZJKisWyfptghJDMf5ZswZvB1KUv+9DlBaEPl2R\/vkvsk8y3ASmW2yLUtKK7mhsjJH1aHaWYj8wwKO4eJ8cGUJUWEO4pUMFu+FJC1UplC8y4F2s6K+Z9ABgINRzy5ka4zWEOw1rShDLsidVsyy1TSWGMPGos8Kn1\/1cciJ0owSOva1cl9D5Mhzk3+yQL6H50BkZQKf7J8GutxjcfILzmvWlrxhSQbyVcO3kWr\/nahsDXE3UfPs7P09XN4KUS7X5a2vESUxoioWYVuGhqiJ7LPBrrWPYkHP9OzvV17OZx0\/wBZpa8jCfMTBBTbnOQ82+Y\/siKwJdr4L9upCxrd7mT\/zw2OVtYBLGCNXUESv4ZdwUGq56btV4GrmCqci47V9352YlG+5+nOjmmEUekl+C4M1K1a+iJMctuIC\/WIOBOg902osuMcmyiB4o+q7uM1v49ptua7AifthipoqrnZiUsrv6Im\/HkIgZgfI9f4j88nAv9Yx9dPFfx1IaS39sD7GOvvnscPcf9nqsNPu13ZXy\/TZMvBReGgaJR8yjp4RDe66Sse9wGSIMqV\/ONtfn9JIX\/jM3OVNxJeHj3F+3kjNFzzpTKoNBQ9KiEm5gg1tLUcynvdXJdvlUag5uwlMiPk6bjRzjElesoGKZ8ivdaw5H5EJ5ld0cYR7yzF\/AWJ5f7wnylLBPymAFNCWTyAiUq+wQ7flJm9ojqxnioC8tuoOUtHnODyYThVXYLWro0MRil+d47zW2hoBrWW8DI3wCunkn82bqvrqKpHd+fl6djcLDL+M2BVqCaNpx\/O+7XOukYmYl38TejmCVge5i7jbYqfwqKLajqWR67JMOyOQURNEjx3yw2ODb+wuoDJsej6x+C8xfiytEmPXn0EpXpekz6Wqg4ceo91PWniSO2xwpYLKH6k1tnqrZWZSlwnVnTPOjUdhRzNxocP4nVYX7cb0KqM2OC8MLVes2OFv7Rrt9bXXpWzOXpQelmLPM7KHBSEmkrbSMNZwMsTF6zldQ++Rn\/mjKN3uLkMfZSIwdkK1OZ35W9Fe4HjQEAqNuZB7NgVmMDdFLOtsoSb2mozIvLcSAaeStaZWsXJfdzU2bMimsSjj3no7i520XZaFedfn6ZYQlbCCrj563A8+6E0KTAgjKF\/XaXb+zZ6Xyz20XJ+r7dhNZJPYvVurT64pYRcJJ5TRWhLaSBUpjV8dMwZRv64z5i2QzZPKq0t9rTy8hANCzMFIz2R3zquPHTelvedvbzGxzpLUv7oubljITprYXWj3f5DLO7YHJcn3\/doMX20HW9OfpMRXtCMG4azwfhta040fxVOt9Nab2dcJqk63b5j4S7rU1DAoGVQNsZ\/5v+KLmmNqpWOk09ga11BxlwDvBmqzltzb7ekjd\/FULZ+UUZ47cSropdt3eiszfcj2F+ovUoiM2xYqJSwK+LjJHenXi8qUIiMJ4VmY+WAy6MGBJxrfxF\/Ue8dSMyQrKmFgmrWe9UhQDxnkGYmoq+i3VNuzKzaYBC\/acvMSfrowEPOwyvMvqCrF5H0ACorOBqEdPFNwo9bjCVnLTbVya5nuvYqCpyisaKXVQ7UQ5VrtYBeG6\/h6ZhtOtvmEwespnQsKdnTABPCGPin7t0vRDAcX3TjNwmqAse9LZGr5tTYr9evp3waCKuj\/FRPA1uUbm+b4ZPNzW+IrNBmGoUuA4J2Xa3LoFaaLi7+tMUSPHafRvxtG7qDN4oxH1eq4NTewnxY7aaFiOWHI7dCojjBdluqhgJD8rWh\/DASKG8mhNo+pQ\/P42Ba4gToUApTJcKS3m2OmSvC1AzCMs+yPv6sQ8x1Xd6NGcdifqOYdKsgLqoThYe+2HMfOVezVsRSiIxHYsZkmIZX5AEwhn21Jhe2zr2PkcpQiY\/mr7mClZ47QlD3PGPqpUW1VKk6GoC6N8LkjhfF6fsB7PQ9AiMFqbDNAT9qTEEKbAjDnt+WcvtWAwNxRMehyHj+86fBi3dCNFtZLO\/UQvMWpLE1zqEAS1F20g6a0AUiGW6\/qaycOCKWKeWy\/AU8GYg9X9pHfnUp1B2zFb6vhZIMPL8XCV79Sa8wfXJcppvNtL0LDn29xsHYX8KWi\/UrF\/oPRumgUoPs1CFpZ2wys0S7YNibKkXIC+w7+FrMx94K2kUYMseubJwG3wd0NQmAU+2nOTjW9Xa7Mc9Hk91lSWTRDd5099MHxsUUaWn28cIRMr06WsE3j0KbWWzr8lJ0FVFs4HKxdqagrAtn1s456JZ80jPfUX\/Iex122TZQJ3DRO3FuZfg7bfa5KYB5R\/2WPB+bIVCCAVUjTV+F1w4j5irYX+488\/MuFzmYkAH0oiafHLaY+L\/rZ3Y7LDCzxbB6GF2wuMPMk7epRPg7CkYkCxPOcLV1\/Eym4glhx6AsDgbETfDrKaSwq3HVNH3i2PbLzub2U+KC9YNbGr3AwKpxFgxMPqUcBrdQC1\/G+FezAoKHfFTyM+cIKHTJ4K4r6SFFYfdp+uBF9znJjaEuYb7xCSRvIMbb2NUWYzX92Sx7\/sh\/VCF\/HkFwWkGGorf3+i1jMZ\/S\/KaSkt3TvtpOsxTr0enYDeXSnKHlKya5UROuz07Fu7Vooqc\/H4QMQtTX6VHa8zqq\/ya6VsFQqxEqy9PIi+4XpyEbmc0XWSdpX6IShK7esCVthrmkDFZeVcby74nbfBkTKwIjKLyMWl7gxpK62DAVQQ8d3ALbXwsOgjCdrds+ByDYdyZ49257WheT4t7+4e1XI\/zrU1PALKYbZDEO\/ziFNkQiwx7yJCe5pPrBSVxt+QdEs73md6XXM1a7y9Iked2\/NrpW586wU\/uGkScHVdStuOXzF1n2dGrqEZimF2kUiA57KwpQIi9Du20iSvy2b+XoYJjImMo4Qn8c538mczMEOw+1iHsrhR391oINQ+st6usDJTumGXCiVKpvlJLnqaOd25ak51XKqHTXJ+ORraIK3qLBTJehCKBvY1qpNfUxAZLDHsfjuIlGAil0z\/zz4VKyQIHHigDWOQk7ktAKcvTx\/1PvqJt\/apq9dgHYDSc0qpCxSa52zJYONgvwoRjTvIy2MFxvajzoNSJGxvVgIyNyku2635tSCIvwbLjo\/Rtdc\/0TP083muduF07PD5YT4M\/AxgaRTVIE+Ce5OVYyjuQ6VDQvNGW9LVB+KK+cqDBcJCc4ccaavwPFG0kUO53xbJBcTKZpKmqJqK5gus4EMXYFyDTN+hB3xlkMXF85WDCwdBQt50SGV6cTufBs+D1oNf1dfUg4Hm1DcPPDxdpsdyI8OuY5b2Jfsg0nux2o6k06I0uNI76nlcWhZRLkyQAgkURou3f\/INaGgxVWWToyBbuvoVf8s8imMNmBbHGoi+FvNv2c2F8xZXFdaidUuc8YRjhvCeVcYh9ZPV8P89UALsiyyu6aM+4q0hbe+nkPN\/eVSjJsV1fmAvBHjELM3aRZo35g6xgdBI\/YFIn3jzwCk1+YmFUqCPLqvB4W5sYWv29+5p2\/KGYfZuCjJxkjGS9TFq5lcPLX3NcoGJ1B7DOuN3uM9tDLe3kT8lgD6K9y3WMXhlYR0w==","iv":"c08f65dc3674ef995efd0e783ac53d2c","s":"beaf39cf815b9efe"}
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