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Internet

Louis Vuitton, Dior, Cartier hit Chinese market with targeted video channel

June 27, 2011

Louis Vuitton is on Youku

 

By Rachel Lamb

Brands such as Louis Vuitton, Dior, Burberry, Cartier, Gucci and Omega are taking advantage of the burgeoning Chinese market by using Youku, a Chinese video service similar to YouTube.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Panerai docks in Osaka’s Hankyu Umeda department store
  7. Longchamp, France’s Shapers Club form artisanal connection
  8. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  9. Swarovski, Ariana Grande release sophomore capsule collection
  10. Ralph Lauren strengthens ESG strategy, sets 2030 targets
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