Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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3nlKuzPYD2+fLlo7zx4CUoNqgBKjx1b59\/Y0xGh7zwmL0ONKtswtCytUWMWkrqdk5PLhdDbGWBgVVvWuseg276nRyjvep2ySiuS+WbceUuXis9Ws0e2+2GaBlSzcg9p2v7McbnwMIPx7BsLDObfwel9E0Q\/8cKCpMdfeX6RKkU7FD\/ikdkJLyKjeF9mkVSjxoWXbSyyB0Mf3IQcb1UkOHxxNO4RaVqUE7R5UHN7oYl6HwfR5gNxF5lWFHr7o2PdWcS+wIz6MwovVjm\/0t2IrrTNkC4twjAxHy4IwygDqD7XjFyhTgaE23AZh7wD\/eJrvlqc+zAnRWjxh6Pbvf8i\/kmp63VqeDZUAFoqrgacsHwzvz7+iQGvMgY5j6h7KGpSLtxmZLYSzlYv4w7rlJ841sBjNL0GUDDtBtURkVW84KqX3io1eSUtFbxqIYeJ0ngd+VO9zQhhxOHnISE0ZiVnk36cdPB\/LLeQOWe8WGMxTfyaCmh5XsCWIHEQnlYPxpa24RqpTW7u98R\/EzKj0pfhms0ACDYvprXgG6ZE1QDKKepoHXCkxl9Gmsw\/OwXjHK+3VAtMQWdsL5moBjwZACF\/LYlbd2SASsOO0+14sGIdMyvlBVdOexPUT3kNjFxonhcJHgFooyr8lFZMRZ9BHV9ITYVL2HK786war3o1ApGyhhWYgLuj1+ln3gdoKHmG2VPtXGvUFDnuF9nD1gtQF8jdcFZrEtGbIBBRJUKva4yHTLfOogTW8RAf\/NpVNOyN\/6ouxLMqpPeZxxjZtbtTk+3EbkX\/E0TC06Iivc4dRTN3x5RRwtmxxStYep+KzWhb\/Ck7ADcKJqt6pf\/MPbriVzCnIvUuXc2acBJ+xQ+6SBfm+TAzSUl0t4x3gdU318td5ln4FZX+0NEs844XeXKhyHlJTmR0OmqB3T3gSORjKr6UVnN3CUcAOURn+j1VWPft+dXgOfURLk8a9lgUE2btm21AGeMAr\/MTgNKgCdM\/keA1mSeySEiVFz7tyacCbjTBoFECmxPHR0n5jiVqYZo65YgnT+W84WkaGLzK5GSt4WfbVaVD7GbKkVGUBafuEc6XS+oigtzns4f2mjGGhNEMLlZB7Y+huhoqd396NiqGdy1XKziyjSG\/DwZYfddnsff6NgZ7eY+9H6q0EvM1KeEMvdMExiX1hB\/z\/m3JbxP0Ki\/Wm6DO6q0GmQQGl0VDMR5RQ1K2VP4Vdt5pmxPTOvmnW5sN8xV5vnpJqjh3l9H1i2dAyKbNRyai1NOfbLjGWrU3iEcMY\/7XUdbNn+uyyZHcSBeaKdXXKthjagea5mHeVeFjU4CJxZVc96movPsCEB7DjpeksCmaWP5uBdmSlwY6+IEQHeGl\/yLy2vhReI28l1keHmz5\/wwV2TCmhz71Z3Chi+YnO1iI2QAUaaXeUDgY+E5Q41IwNZKTEwzp7TSb0FmeD2qYTJAt8cXa8bF2ni7274AXDXkpBp5yM3O8rjZE1jilX5eUPCHrEs+DTGwQypOV\/UGnz60cHivbxAfdhb7WJWDTloguzzAxWWjFAy\/sOFKeMLqdXWaOdpsGSrhfW11ueuYcapSzU64faZNBGdLOxUsi5L526nG0fr3cD3Rr2X2sfR4imyuKR3lSMZA1PrED2zvClWb6BetHeeTDTJ4mcmy36OS6dEqx3xiS4mtIplGdOal0wgrdL\/SJgGX5TLUcB23m22D8GCuRt\/1FFDnQVmUchaPc8fe0g3RMqGao0Quug25U0oL1emruYJ5Q74uQEhHxPH3SYlZJK5rFc3u5qEtPZ8+VgFNFv8r+IKY5UFGk72s+bfHGZIdk8d\/re1lQJd7WdkMxyntPqJ9xNCXZ1HYZpyuEerMu1ZE9Dxx5rsy2r2k9YLs739\/CXPMXqJXwPU9W+Ldq5Rlmw1ZnfQQD5aYcJuTtso5kNcb99S\/d\/QpEaym6PdAgy3BkiafIx3HGwxU+fT0\/4mSEkCprVO2qxZTJwyHf6Qjf0sCQwGvZbaCVc2W\/t2Z5+nPPgvQL\/DuoPAEPqg+RnudWHl1HMbGVfA3UNdVM3zdyh2AWs9KKV\/HDxPcQwYMGbW78P\/VrC+a7AWpHS1rdz7IjPufEA8utfg9zjFKwtJOYB2f6MRII98rG70GNMIZH9TyyadCKNt9FMrAN9bl8ksOjIgERBQf0PsLioPylfZCOxGjVcF3TnbMp5DGPXg0V6jdhcLZrs4+uKaINedgjMWGkUjjy+shBwl\/FX9NnaQmlRqn0bv\/sZdfOxx2jfX3u9pKc8+ZvlAj8Uji34mEBWNrQtRSDR8BIBxKyItLkkhFJn734s49s5vqWdKXU5WWGzXUgBWkqvYs8X2eGEEQnh8NBbti6fpzWTOVjFqrNSZlEl9cuw4uIcTAF7WDbxuFIOfUpiW1rQtsuNdFmcrmQr6uZ7IBkW\/95Hp4Kr0sLDO0YP4mzmgbBvMG\/9IG67fK0Jgdg1fiHvzZfCkKdWkHsfYc0t6yVSyHt0T0kTMarLu\/+y0k75ku72+lG60wlN5uxFPaNgquqpZkV2o3mWNH8tteLgaarxlbjlbdui1kRS55Y7GJqPRON8AuLHkQr\/Czut0BKoCPFF3I35lK3AHCgqyuq5Ik+fK6SHILsZWp98tqakYKPeZJx3tJ+4VpHiInGWScsrwiuIWQDXyexKZtPBFvZ1WdbGt6vxzKSBbAvBXm430D4+ZLXtd8kSDhjYQwtZrGrGMkDyTii+Iymq5e3KXCg7AaZbfsySJo0+zfyeVVLIFFXqNJTXHpi1uWmjriH23TxGIe5ez+30R+nJjRzJsYJo0EMJOZw94t5r0X2rM1jWK9AeJhCwRLUYiZKVmKJ2X8sjm3I6V8KVEK6f1aWPe\/Jqmm4OYfOwO3eN5vvb7AFTNYe3nlOH3Q5mAIlz8fm+AkZRkx2UiSnFltYiusbbJrPcqA+8V5XX6uoFizwhSRbVeTlxs8bcSVU3MhKG2I2T1fbuwH5JpstvxVTreuHKuUy+lSgS3vDn7WQtoKfrzZ3RYcB3zPT9o8TR0IHLdIZPtma3fpQv+Wzw09P2+y8qKV27F0c2A\/gNK\/17ymm1FdCQ7nLnPGfKdapYhfjciIdrKJb6xmDWJf7HmOdGgFGEogTkqc5UwdT6wCyn2OghPmamw03Nqx8\/TFvdeWXudk8XNVxxBnTatNoNSM3VZPCjWlYK+PGlc9XxBHHAh+Mi18z7GfxLPtiCCdT1Xu7yaJs3JmbQ8PVCyrMnuIMMLJuP+\/5v7H\/4HI5Tb6iSrVJb2pqbGC8nePQ8YIohKVvWLgcH5H4YXxKgBXiZadIC\/dkxBxYjPNJ8sF3LfhS2nfVpdtXsCn1\/GEDvAn9hR37dZZCDJoxTLZNoPpLBpd8Wza6Df5CNtZYWQvAC3Ou0YjAESKZxXa8DpAwnc5cIbyERuj\/xIK4Mk41qKHvE\/NlH5Nsp2glr\/SpF3a2wAPHPlhIGiNnIPGLgAsZbajxx\/4ugMvOmCDWyKKpZSJORRVPS3AyalH1p2GlJd1RVOR1pq2OSZSXTVIvB5u9yQXnPXV\/qr\/VqGlGPQ68Yc12O\/irE0mtH6kRhqxxMjAtbwfPVKGB8pRd6Zu2YhZ1da4p5SAtF2NrD0WrvDxxw5LMWTi87atj2Jc2P4ch2xJHexBfrlVc82DIN\/Stll7dt3ZksyK9z349nO4Q34lVliGhahtvxMxkp3ohlfPBuzQo\/SHTB1npAnjGYbPY+ll5MKHh3GFw8hazkfNf\/tjZDo=","iv":"b0c6cd9024bf4e41a34172d44af144e5","s":"a0af98cba091b99d"}
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