Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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","iv":"864fc15b61760c5926b1b7600275d6e3","s":"d8ab2489dcb6433d"}
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