Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
{"ct":"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","iv":"aefd96840b6178f7aba616795d3ec86e","s":"df80b76c45f585ce"}
Share your thoughts. Click here