Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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","iv":"ddf8588cf1bf17cbee164ddd25888f4b","s":"e597e83e307cf2e9"}
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