Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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","iv":"f881224d461910aea3484dc00e63f355","s":"0ab927fcf2764e0b"}
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