Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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","iv":"da634f3370792b1302270c640ca2963d","s":"e5b2b4ab5c348f42"}
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