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Marketing

Marketing planning needs a makeover: Forrester

April 6, 2018

Marketing plans have not transformed beyond TV. Image credit: Printemps

 

By Sarah Jones

NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Louis Vuitton announces Regeneration 2030
  5. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  6. De Beers supports Desert Diamonds with bridal addition
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Global deliveries take 15pc hit at Porsche in Q1
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