Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
{"ct":"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","iv":"137fff097b987a9a6fb5978516b4b0b9","s":"ecd11fbb48f06a58"}
Share your thoughts. Click here