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Unique social media builds brand loyalists: Jaguar Land Rover exec

June 30, 2011

The Land Rover Evoque

 

By Rachel Lamb

NEW YORK – Extensive and unique social media campaigns are a key way for brands to build brand awareness and loyalty, according to a Jaguar Land Rover executive at Luxury Interactive.

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
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