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Automotive

Lexus accelerates lifestyle strategy as automakers move beyond cars

April 30, 2018

Lexus' new lounge acts as a window into its brand image. Image credit: Lexus

 

By Danny Parisi

As automotive brands look to expand their influence into general luxury lifestyle, Lexus is fueling its own ambitions with the opening of a high-end lounge at the Brussels Airport in Belgium.

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