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April 12, 2026
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Blog

Top 5 brand moments from last week

May 7, 2018

Gucci's new fragrance campaign is created by women artists. Image credit: Gucci

 

By Staff reports

In a time when consumers are inundated with advertising at every moment of the day, brands must learn to embrace the element of surprise to stand out from the crowd.

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  1. Bentley reveals festive commission in witty Christmas campaign
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. Air France unveils Le Bon Marché pop-up for holiday shoppers
  4. IWC supports global marathon to prompt thoughtful water consumption
  5. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  6. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  7. What to look for when buying your first luxury watch
  8. Subscribe now: $12 for 12 weeks
  9. Facebook empowers users, but limits advertisers with new privacy feature
  10. Presentation decks and agenda for Luxury FirstLook Jan. 15
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