Blog
May 7, 2018
Gucci's new fragrance campaign is created by women artists. Image credit: Gucci
By Staff reports
In a time when consumers are inundated with advertising at every moment of the day, brands must learn to embrace the element of surprise to stand out from the crowd.
{"ct":"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","iv":"09d7fcce4a33a2b2c4a6be12bb4fd1cc","s":"8007fdedda325e06"}
Share your thoughts. Click here