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Top 5 brand moments from last week

May 7, 2018

Gucci's new fragrance campaign is created by women artists. Image credit: Gucci

 

By Staff reports

In a time when consumers are inundated with advertising at every moment of the day, brands must learn to embrace the element of surprise to stand out from the crowd.

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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Delvaux follows city rhythm in ‘A Brilliant Idea’
  3. Luxury brands launch crossover ambitions at Milan Design Week
  4. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  5. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  6. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Luxury brands are now limited in naming capacity
  9. Dolce & Gabbana reworks Ray-Ban Aviator
  10. Luxury Unfiltered: Stefano Ricci’s 'Explorer Project' is a bold departure from brand norms
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