Marketing
May 10, 2018
These affluent, working women want to be recognized by brands and desire personalization. Image credit: YouGov
By Brielle Jaekel
NEW YORK - Businesses are changing, reaching a global, wider audience with a range of consumers, which means their companies’ management needs to reflect that.
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","iv":"f69362ea2d8d07be1238bc91adf6fdfd","s":"5adc51f2fb42f5b4"}
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